The roadmap of AIMS with Steve Reynolds from Imagine Communications

April, NAB – Two years ago when we started to talk about IP and a question was – Can we do it? A year ago we were asking – Should we do it? This year a question is – How we do it? Steve Reynolds from Imagine Communications was describing the inception of AIMS, Alliance for IP Media Solutions, during our 1:1 interview. Reynolds added that in 2015 a lot of customers came to Imagine Communication with the concerns that they want to do IP but they were worried that is going to be a fragmentation in that segment of the industry. That was clearly need for AIMS.

NAB 2016 was a first year for AIMS, an industry consortium led by broadcast engineers, technologists, visionaries, vendors and business executives dedicated to an open-standards approach that moves broadcast and media companies to a virtualized, IP-based environment.

Reynolds explained that AIMS does not develop specs and standards. AIMS is trade of mind, it is marketing organization – he stated. The goal was to group the companies that primarily are working on broadcast technologies to get together and agree on the common set on the standards we want to use. The standards that are already developed. AIMS focus is on educating, evangelizing and spreading the adoption the technologies, but not to develop specs and standards. We here to help the adoption – he added. When the company joins AIMS it signs the adopter agreement, which says that they will promote this use of technologies, the AIMS roadmap, as you prefer to IP production.

More information about AIMS can be found here: http://aimsalliance.org/

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