2016 Automobility LA

November 2016 , Automobility LA – Where are we going with the cars? Brian Cooley in his keynote speech at the 2016 Automobility show in Los Angeles described the main characteristics for the automobile industry as follow: cars are doing more, the driver is the differentiator, many ways of electrification, the new performance and big data.

There are three forces changing cars today: Electrification – likely in 2025 EV will reach a tipping point. 35% of new sales by 2040? Connectivity – 75% of 90M+ new cars sold annually connected by 2020. Autonomy – 10M+ full/partial autonomous cars on the road by 2020.

The world is getting serious about EVs. MIT study pointed out that 0.83% of US car market is BEV/PHEV and 87% of cars are replaceable by current BEV/PHEV. In addition the electric vehicles are easy for car sharing what is considering as the future of the industry. The young people’s attitude towards cars has been changing and they not necessary feel a desire to own a vehicle. Bloomberg predictions are very optimistic: 40% of global new car sales by 2040 will be BEV/PHEV.

Car connectivity is necessary because of constant need of communication (web messaging, social media sharing), navigation (search to destination), entertainment (streaming music and video) and telematics (remote status and control).  Cars come home. Two main spaces: home and car are connected.

Autonomy is the future. The autonomous cars advantages are as follow: accident reduction, personal time recapture, congestion reduction, better road utilization and fuel efficiency.

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