In the next 10 years eSports will be the most popular sport in the world – predicts Frank Azor, co-founder of Alienware and vice president & general manager of Gaming & XPS for Dell who made the prediction statement during an exclusive interview at E3 (Electronic Entertainment Expo), the biggest annual gaming conference in North America that took place in the middle of June in Los Angeles. The E3 expo featured 70 thousand attendees from 106 countries. E3 is the preeminent showcase for ground-breaking new games and technology that serves the growing community of gamers.

In March of this year Alienware opened its first professional eSportsTraining Facility in North America, located in Los Angeles. Just minutes from Riot Games LCS Studio, this new location helps Team Liquid, a professional gamer franchise team, improve the way they practice, train and prepare for eSports tournament. Alienware is the largest supplier of the gaming computer systems in the world, as a sponsor of the team, they provide the eSports athletes with access to incredible technology that is currently available. Alienware is also talking to new partners to build relationships that allows eSports to grow on unprecedented scale.

There are no other sports out there, with the exception of motorsports racing, where the athlete’s performance has a dependency on their equipment is as great as it is as esports athletics – elaborates Frank Azor. If you look at traditional sport like football or basketball, the equipment that the athletes use maybe helps in tiny fraction of the amount of their competitiveness.  eSports however is more closely related to auto racing, the skill is in using the equipment to compete, so when your PC fails on you, you are out of the game.

The global industry has not completed the statistics, but the rumors are that number of people in the audience watching eSports tournaments has already passed the audience of baseball games.

Here is a full coverage of the interview with Frank Azor: