Opportunities are huge in transforming IP to the cloud

Opportunities are huge in transforming IP to the cloud

by | May 22, 2016

April, NAB – At the end of the day, the market is more and more competitive and we need our customers not only survive but also thrive – stated Charlie Vogt, CEO of Imagine Communications (IC), moderator of the power session “Transformation 2016: Media Technology Using IP, Cloud and Virtualization”. The session that took place at the Imagine Communications booth during NAB show, was featuring the panelists: Antonio Neri, EVP/GM, Enterprise Group, HPE and Steve Guggenheimer, CVP and Chief Evangelist of Microsoft Corporation.

Cloud-based technologies become more and more popular and there is a less speculation and more interest. But as the technology grows in popularity there is complexity involved. The options to choose from, the providers to select in order to put the pieces together.  In the broadcast world everyone knows how complex the market is – stated the panelists – we want to make the complexity understandable. The cooperation between IC, Microsoft and HP Enterprise allow the companies to get full solution and reduce their own risk. So the customer does not need to talk to separate partners. It also to avoid confusion what works together etc. and what is not the best fit.

IC, Microsoft and HP Enterprise provide the leaders innovators solution. Microsoft is platform provider. HP is more cloud broker. Prior to NAB Imagine Communication launched 3 important applications, that required months and months of testing if the new solutions work. As Charlie Vogt mentioned IC and it’s partners goal is their customers to thrive versus not just survive.  The reason is the move to the cloud, while necessary is scary, the broadcast community has been on premise for over 50 years, and the change is new.

The discussion included that cloud is a partnership – the tools, workflow, software and support all need to work together to provide the reliability and features of the current solution.  As it moves to the cloud the partnership with HPE addresses the security aspects of the Azure cloud which are new to the broadcast community.

The roadmap of AIMS with Steve Reynolds from Imagine Communications

The roadmap of AIMS with Steve Reynolds from Imagine Communications

by | May 21, 2016

April, NAB – Two years ago when we started to talk about IP and a question was – Can we do it? A year ago we were asking – Should we do it? This year a question is – How we do it? Steve Reynolds from Imagine Communications was describing the inception of AIMS, Alliance for IP Media Solutions, during our 1:1 interview. Reynolds added that in 2015 a lot of customers came to Imagine Communication with the concerns that they want to do IP but they were worried that is going to be a fragmentation in that segment of the industry. That was clearly need for AIMS.

NAB 2016 was a first year for AIMS, an industry consortium led by broadcast engineers, technologists, visionaries, vendors and business executives dedicated to an open-standards approach that moves broadcast and media companies to a virtualized, IP-based environment.

Reynolds explained that AIMS does not develop specs and standards. AIMS is trade of mind, it is marketing organization – he stated. The goal was to group the companies that primarily are working on broadcast technologies to get together and agree on the common set on the standards we want to use. The standards that are already developed. AIMS focus is on educating, evangelizing and spreading the adoption the technologies, but not to develop specs and standards. We here to help the adoption – he added. When the company joins AIMS it signs the adopter agreement, which says that they will promote this use of technologies, the AIMS roadmap, as you prefer to IP production.

More information about AIMS can be found here: http://aimsalliance.org/