Interview with Gibson’s Brands new CMO at NAMM 2019

Pallab Chatterjee talks to the Chief Merchant Officer (CMO) Cesar Gueikian about the iconic company and the new focus on their merchant activities and products.  The discussion includes the iconic Gibson Mandolin products, as well as the reintroduction of many of the legendary guitars that are from the Gibson Custom Group.  Gueikian also talks about the focus on the merchant and dealer channel that is now recovering from a period of reduced attention under the previous management.

Here is the link to the interview:

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