At the start of IBC 2018, held September 12-16 in Amsterdam, Netherlands, Bright Blue Innovation Editor Angel Scott has a 1:1 with IBC CEO Michael Crimp. The discussion covers the hot topics of the conference and the next generation technologies that are being covered by the sessions. They discuss the shift from hardware to software in the industry as the dominate base on the expo floor. The discussion includes the major trends in the growing ecosystem that makes up the world of broadcast. The interview can be found below.