Artificial intelligence is impacting the music industry at a rapid pace, offering tools for impromptu creation, production, and even performance. Along with text, images, and videos, generative AI can also produce music, assist with songwriting and production, and even replicate voices in a matter of seconds. Deep learning is based through its training data, which through its underlying patterns and structures is used to produce new data based on the input, which often comes in the form of natural language prompts.
There are numerous websites that use this technique, such as Suni, AIVA, Udio just to name a few, that can generate a complete song with music and lyrics in a certain style, mood, instrumentation, genre, and vocal style with just a brief description and a click of a button. These prompts can be entered directly or created using external tools like ChatGPT, which generates the lyrics.
For example, the user can enter into the Suni song description field “a song in the style of classical music about a ballet dancer struggling to find success in her career”. In just seconds with a click on the “create” button, the user will be able to hear a complete song that sounds like it was written by a semi-professional songwriter, with fairly decent lyrics.
Now, anyone can create music…well at least generate it.
Will the listening music public start listening to music produced entirely by A.I. instead of the real music we know and love?
The answer is many of them already are without really knowing it.
A.I.’s “The Velvet Sundown”
For example, last June, “The Velvet Sundown” (named after “The Velvet Underground”) came out of nowhere and released its first albums on Amazon Music, Apple Music, Spotify as well as other music streaming services: “Floating on Echoes” on June 5, “Dust and Silence” on June 20, and then another on July 14th called “Paper Sun Rebellion”. At their peak, they had well over 900,000 monthly listeners on the streaming platform with their opening track “Dust on the Wind”, (not to be confused with the iconic Kansas song) played over 2.7 million times.
However, there were soon allegations on the bands social media pages that the band was A.I. generated. There was no evidence that this band ever existed. There were no tours, interviews, group websites or any clues whatsoever online. Even many listeners commented that The Velvet Sundown’s music was “soulless” and was missing the “human element”.
The “band” denied all allegations on its X account, claiming it was “absolutely crazy that so-called ‘journalists’ keep pushing the lazy, baseless theory that the Velvet Sundown is ‘AI-generated’ with zero evidence.… This is not a joke. This is our music, written in long, sweaty nights in a cramped bungalow in California with real instruments, real minds and real soul.”
Just a week later, the apparent hoaxer, using the name Andrew Frelon, admitted that he impersonated the band on X and falsely claimed to be a spokesperson for the band in interactions with the media, including a phone interview with Rolling Stone magazine. Frelon finally admitted that the band was 100% A.I. generated using the Suni platform for all the “band”.
“It’s marketing. It’s trolling. People before, they didn’t care about what we did, and now suddenly, we’re talking to Rolling Stone, so it’s like, ‘Is that wrong?’” Frelon questioned.
As with the Spotify subscriber numbers since the “bands” breaking news, over 500,000 subscribers removed their names from the “bands” playlists, a drop of 55% from its peak, as it continues to drop quickly on a daily basis.
The bands Spotify bio eventually changed their description:
“All characters, stories, music, voices and lyrics are original creations generated with the assistance of artificial intelligence tools employed as creative instruments. Any resemblance to actual places, events or persons – living or deceased – is purely coincidental and unintentional. Not quite human. Not quite machine. The Velvet Sundown lives somewhere in between.”
The real issue is its sudden emergence of its popularity and a growing concern about the future of art, culture and authenticity in the era of advanced generative artificial intelligence. It’s both astounding and appalling that music from A.I. can amass and defraud so many listeners in a relatively short amount of time.
“Personally, I’m interested in art hoaxes,” Frelon continues. “The Leeds 13, a group of art students in the U.K., made, like, fake photos of themselves spending scholarship money at a beach or something like that, and it became a huge scandal. I think that stuff’s really interesting.… We live in a world now where things that are fake have sometimes even more impact than things that are real. And that’s messed up, but that’s the reality that we face now. So it’s like, ‘Should we ignore that reality? Should we ignore these things that kind of exist on a continuum of real versus fake or kind of a blend between the two? Or should we dive into it and just let it be the emerging native language of the internet?’”
In another similar hoax “project” from decades ago, one can’t forget the infamous story of the pop group Milli Vanilli and it’s producer Frank Farian, who may have pulled the biggest hoax in popular music history: selling over 7 million albums and 30 million singles, and winning a Grammy for “Best New Artist” by deceiving the public with a pair of lip-synching performance artists who did not sing one note on their records.
Even with the regret and humiliation that Milli Vanilli producer Frank Farian went through, at least their end product was “real music” that used professional musicians and was produced in a recording studio. That takes real talent.
In a notable moment for the music industry, an A.I.-assisted Beatles song, “Now and Then,” won the Grammy for Best Rock Performance in 2025. It was the first time an AI-assisted song received one.I-assisted song received one.
You can credit director Peter Jackson and his production team who worked on the 2021 “The Beatles – Get Back” documentary. They developed an A.I. tool (MAL) for the film and discovered that they could use it to extract John Lennon’s voice from a demo cassette tape recorded in 1974 that originally had Lennon’s piano and vocal on it. They were able to isolate the tracks mixed into a 2 track master and later combined the original 1995 guitar tracks that George Harrison recorded from their “Now and Then” recording session along with McCartney and Starr, who decided to re-record their tracks in 2023 for a true authentic Beatles recording.
Currently, unless you have access to Peter Jacksons MAL A.I. tool, it appears the only way to tell if the music is A.I. generated is if you have software such as Apple’s Logic Pro track splitter and finding “artifacts” from the inputted music files, as music producer Rick Beato calls it.
Also, the music streaming app Deezer, also uses its own tool to identify AI-generated content and declared that 100% of The Velvet Sundown’s tracks were created using A.I. Deezer labels that content on its site, ensuring that AI-generated music does not appear on its recommended playlists and that royalties are maximized for human artists.
Unlike generative A.I., there is nothing fake with the Fab Four latest song, “Now and Then”… it’s just real music with real musicians with a little help from A.I. and their friends; producers Peter Jackson, Giles Martin and George Martin with all of the original Beatles back together again.
“Imagine” that.
Originally published on https://mlsentertainment.com/2025/08/31/milli-vanilli-or-the-velvet-sundown-discerning-real-music-in-the-a-i-era/
“It’s becoming a giant industry and it’s crushing it and it’s growing exponentially. After A.I., it’s the fastest growing tech sector…” – Ori Inbar, CEO and Co-Founder of AWE
The Augmented World Expo USA 2024, had its 15th anniversary this month, sharing the latest in AR, XR and spatial computing innovations. It’s the longest running and largest event focused on Augmented Reality and Virtual Reality (XR) in the world. The annual three day event outgrew the Santa Clara Convention Center where the annual event took place for its first fourteen years, relocating to its new home in Long Beach Convention Center, attracting more than 6,000 attendees, 300 exhibitors and 575 speakers.
CEO and Co-founder, Ori Inbar, for the first time in its AWE opening keynote history, entered through the convention floor onto the stage wearing a XR headset (Vision Pro) headset, showing all types of mixed reality and face filters that was shown from his headset directly onto the screen entertaining his AWE audience.
LEARNING FROM XR’S PAST TO CREATE THE FUTURE
During his keynote, he summarized the state of XR and went through a brief XR history lesson from the beginnings from 1963, with a photo of Hugo Gernsback, the father of science fiction, wearing a type of headworn device that looks like a transister radio with two antennas on it, then five years later, in 1968 with a photo of the first working demo of a head-mounted display created by Ivan Sadland, along with the first keyboard mouse and 2D screen.
Hugo Gernsback, the father of science fiction, wearing a type of headworn device in 1963. Courtesy of AWE.
“If we want spatial computing to one day replace 2D computing we all have to become history buffs”, Inbar stresses to the crowd.
For those who unfamiliar with what “spatial computing” means, Wikipedia defines it as follows:
Spatial computing is any of various human–computer interaction techniques that are perceived by users as taking place in the real world, in and around their natural bodies and physical environments, instead of constrained to and perceptually behind computer screens.
For me the essense of spatial computing is very simple and I quote Ivan (Sadland), “The image of an object changes in the same way the real object changes with similar motions of the head”. Inbar continues, “Head computing imitating real life…that’s a concept I would bet my career on…because humans are biologically spatial and so should computing.”
In conjunction to its annual Auggie Awards, AWE had its inauguration and induction ceremony celebrating the first 101 members of the of the XR Hall of fame—a new platform dedicated to honoring the pioneers whose monumental contributions have shaped and propelled the XR industry forward, including Palmer Luckey, the founder of Oculus VR and designer of the Oculus Rift . It also featured an XR museum showcassing over 80 vintage AR and VR devices, including the Gernsback headworn device.
THE FUTURE OF XR INDUSTRY: THE TIME IS NOW
According to ARtillery Intelligence, a research and analyst firm for the business of spatial computing, the XRP market today this year is a $35 billion market. In 2027, it’s expected to double to $70 billion. “It’s becoming a giant industry and it’s crushing it and it’s growing exponentially. After AI, it’s the fastest growing tech sector.” says Inbar.
“Big Tech are all in a tight race to lead the market and it’s rearranging. Each player is retrenching in it to its strengths: software, hardware, operating system, infrastructure…doubling down or opening up and partnering, partnering, partnering. This is good for the market and it’s great for customers.”
According to Inbar, AR penetration has been stagnant around the 30%, but active usage is on the rise and VR adoption is growing where it really matters with the new generation; one in four teenagers are playing in VR.
Almost every single Fortune 1000 company has adopted XR. Enterprise revenue is now over 70% of the XR market. Fortune 1000 companies made its presence at AWE this week. All are participating in AWE’s new enterprise focus program which is ironically called “Focus” with custom export tours, roundtables, networking and really getting business done”, according to Inbar.
“Investments are picking up. Anderson Horwitz, probably the most influential VC in the world is bullish about XR.”, Inbar says. The partner at the firm recently posted this: “We believe AR/VR is among the most underrated markets today”. “Quest has a similar sales trajectory to the iPhone…the time is now” …
“On the Quest store, more than 40 developers have earned over $10 million each”, Inbar continued “amd what’s attractive about XR is that the most popular experiences on the Quest store did it with small teams and no funding.” He cites “Gorilla Tag”, “Penguin Paradise”, and “NoClip” were built with no funding and with one or two people. In addition, games are no longer developed exclusively for XR. Many iOS and Android developers are shifting to spatial with an estimate of over 2 million XR developers in the world.
As an attendee who has been going to the AWE conferences since the very beginnings, never did I have any doubt that VR, AR, MR, XR didn’t have a future. I’m really looking forward to another fifteen years that XR has to offer.
It’s been one incredible year for Bay Area first-time feature filmmaker, writer-director, Sean Wang.
Last January, his first full feature-length film, Dìdi, (meaning “Younger Brother”) had its world premiere at the 2024 Sundance Film Festival where it won the the U.S. Dramatic Audience Award and Special Jury Prize for Best Ensemble Cast. In the same week, his documentary short, Nǎi Nai & Wài Pó, which premiered at the 2023 South by Southwest, where it won both the Grand Jury Award and Audience Award, was nominated for Best Documentary Short Film at the 96th Academy Awards.
Dìdi was also selected the Opening Night film at the San Francisco International Film Festival last April.
“It’s been it’s been a crazy few months. We had our hometown premiere of our movie…such a love letter to the Bay Area”, Wang exclaims the following day at the SFFILM Lounge to a small crowd after its Dìdi premiere, “Still kind of floating a little bit on cloud nine but it made me think about just the seeds of all of this.
Attending the Opening Night for Dìdi, Wang wore a sporty black blazer along with a white t-shirt proudly displaying Joan Chen’s name on it. The actress plays the loving immigrant mother to Chris, a thirteen year old teenage boy who makes his way through a series of firsts that his family can’t teach him (how to skate, how to flirt, and how to eventually how to love your mom) preceding his freshman year in high school.
Just turning 30 years old, Wang’s rise to success as a filmmaker came quite rapidly. Raised in the Bay Area in Fremont, California where his film was shot, which seems to becoming a popular location spot for movies these days with Indie filmmakers. It’s the second movie in the last two years to be released that features the East Bay’s fourth largest city, along with last year’s movie, Fremont.
“It was all on location, all in places that felt so hyper familiar to me,” Wang says. It fed not only into the personal story he wanted to tell, but also into his hopes to cement Fremont into the burgeoning contemporary canon of Bay Area films, from San Francisco’s Medicine for Melancholy and The Last Black Man in San Francisco to Oakland’s Sorry to Bother You and Blindspotting.
“They capture their cities, and the locations are so vivid and colorful and vibrant, and I thought, there is a story to be told in Fremont,” he says. “This story is maybe not as loud, but it’s just as emotional. I wanted to do something for my corner of the Bay Area.”
It’s also a love letter to all the coming-of-age films and to the directors of those films, that inspired him during the years such as “400 Blows”, “Fruitvale Station”, “Stand by Me”, “Short Term 12” and “Lady Bird”.
Dìdi is a semi-autobiographical film and opens up with a scene that all mischievous teenage boys can relate to; having the time of their lives by igniting neighborhood mailboxes and fleeing from getting caught. Thus sets the tone for Wang’s personal film.
Dìdi is set in the Summer of 2008 in Fremont, where Taiwanese-American Chris Wang (Izaac Wang) lives – in an all-female fatherless household, since dad is working abroad. All except his caring mother are somewhat dysfunctional with language and generation barriers that prevent them from fully understanding each other, especially with grandma at the dinner table.
With a cast of professional and first-time actors, the casting director should get special recognition as the ensemble was near perfect. Izaac Wang (Raya and the Last Dragon), who plays the lead as Chris Wang, seemed so natural and convincing that you would never have thought he was a real actor. Especially when working alongside veteran global icon, Joan Chen as his mother, one of the most respected actresses of Asian cinema, who is usually cast in flamboyant and dramatic roles, unlike the one she is here.
“It is a character that resonates very deeply with me.”, Chen says. “I am an immigrant mother who brought up two American children who had extremely tumultuous teen years…adolescence. I haven’t played the character like Chungsing (Chris’s mother) before; so gentle…warm…”
However, it was Chang Li Hua, Wang’s real life 86-year old grandmother (Nǎi Nai & Wài Pó), who may have stolen the show with the scene where Chris and his older sister (Shirley Chen) get into an intense verbal yelling match at the family dinner table, resulting in a side argument with the judgmental Chinese speaking grandmother condescending down on mother on the issue of how to properly raise kids. It was probably the film’s most hilarious moment.
“My grandma who had never been in a narrative film before, could act next to Joan and have it feel like the same movie,” says Wang, whose own 86-year old grandmother Chang Li Hua, plays Chris’s grandma in the film. “They share their most intense scenes together, and for a lot of actors of her caliber, it could be like, What is this movie with a bunch of first-time actors who have never acted before? This is beneath me. It was the total opposite. It was such a joy, such a dream. She would stay on set and do origami with my family.”
Director Sean Wang and Actress Joan Chen at a Q&A screening of Dìdi in San Francisco, July 29th, 2024. Photo by Marcus Siu
Wang’s path to becoming a filmmaker was untypical. As a teenager, he would shoot footage of his friends jumping off trees, then editing and adding music to it, and eventually posting it on YouTube. Wang confessed, “I didn’t know that was filmmaking until years and years and years later and it all traced back to skating for me. I fell in love with skating. It was something I truly have such a pure love for. It never left. I think that that skating just gave me ethos and introduced me to cameras and photography making skate videos.”
During those early years, Wang connected with the skating videos directed by Spike Jonze.
“He had made a skate video that was really emotional”, Wang reflects. “This is weird…Why am I crying watching a skate video?”, Wang questioned and replied back. “Because it’s Spike and that was the seed of everything! I don’t know what this is, but I could do this for 24 hours a day.” From that moment on, Wang knew he wanted to be a filmmaker.
He started making wedding videos and random commercials for local companies and was earning decent money while attending community college. When he went to USC, he realized that their school curriculum forced you to make a choice in a specific field in film school, but Wang wanted to be knowledgeable in every facet of filmmaking, and already knew he wanted to write and direct his own films.
He also initially realized that he didn’t want to waste his time to writing scripts that would require huge budgets that would probably never be made. Wang recalls doing a Google search for “movies made for under $1 million” and just started watching movies that were small in budget, such as Barry Jenkins’ “Medicine for Melancholy” and David Gordon Green’s “George Washington”.
“Oh! What are these feature films that are small independent films that look like they weren’t $200 million blockbusters? Maybe there’s a path through this side of things. They made these for so little – but they’re so amazing and just shoe box in production but not in emotion – and maybe I can go this route.”
Both of his films, Nǎi Nai & Wài Pó and Dìdi have something in common. They are packed with heart, honesty and emotion but on a shoe-string budget.
“I think those ideas, both of these films are so small and contained and somehow they ended up with a worldwide theatrical distribution plan”, Wang says. “The short got nominated for an Oscar. That must have been the cheapest nominated short of all time. We shot it with a crew of three people, so the fact those two were indies; so small and personal, all of a sudden having this giant platform and having it within months of one another, it just sort of feels like so unexpected. That’s not why we made it but I’m certainly thrilled that it happened.”
After graduating USC film school, Wang worked at Google’s Creative Lab in 2016 with a one year residency. His objective was to figure out his next step on how to make a feature-length movie without the obstacles that would normally burden the production. Wang was thinking at the time, “I do want to make a feature one day and I heard all these stories saying that it takes seven to eight years to get overnight success and I was like, man, if I’m gonna make a feature I should start now.”
From the looks of it with his first full-length feature, Dìdi, Sean Wang’s meteoric rise came right on schedule.
The film has a limited release Friday, but goes world wide after that.
As I was shifting through the RSA Conference 2024 program guide, with it’s impressive comprehensive five day agenda, there was an enormous amount of activities going on to easily fill anyone’s calendar as an attendee for the week. 33 keynote presentations given on two stages in the West and South Stages at the Moscone Center, 650 speakers across 425 sessions, the Expo floors in the South and North Halls had over 600 exhibitors.
As I glanced into the program’s “keynote” section, I noticed one that immediately caught my eye entitled “A Conversation with Actor, Comedian, and Writer, Jason Sudeikis, hosted by RSAC Chairman, Hugh Thompson. It read…
BELIEVE. The Ted Lasso Way has put smiles on the faces of millions worldwide, and maybe made us all a little kinder. A little more focused on teamwork and collaboration. A little more aware of the power of community, and the importance of mental health needs. And a lot more aware of the impact of an inspiring leader. Join this keynote as Jason Sudeikis shares insights, laughs, and inspiration.
As a huge fan of the show, I was curious to know how much knowledge the four-time Emmy Award Winner Jason Sudeikis had in the Cybersecurity field. As I entered Moscone West Hall and tried to find a seat, I discovered that most of the capacity crowd also probably wanted to know, as well.
The Executive chair of RSAC and host Hugh Thompson introduced Sudeikis to the much appreciative crowd at Moscone West, and immediately asked Sudeikis what inspired him to be an actor and performer.
“I saw Beverly Hills Cop when I was nine years old… it was very motivational to me and I knew that’s what I wanted … to be a black cop from Detroit.”, Sudeikis replied.
From that moment on, you knew it was going to be a fun-filled afternoon with plenty of laughs with the always very playful Thompson, as host.
BE CURIOUS – NOT JUDGEMENTAL
In a few minutes after the introduction, the lights were further darkened to show a clip from the episode, “Diamond Dogs”, from Season One/Episode 8 of Ted Lasso. They played the infamous darts scene that contained the famous Lasso quote “Be curious, not judgmental”, which perhaps may be one of the most representative quotes based on Ted Lasso’s character reportoire, that easily can be applied practically everywhere in so many different situations. Thompson asked Sudeikis what he wanted people to take away from that scene.
“I just wanted to be cheering for the good guys…like the fact that people have taken and used that in commencement speeches… and I think even some political speeches”, Sudeikis explained...“I’m not sure what politics exactly…that monologue spilled out of me in 1/2 hour… I’m sure everybody has versions of this I know people speak about it a lot in the arts…”
Hopefully, to many of the conference attendees, they can bring this idea of “be curious, not judgemental”, when dealing with others. They should never “judge” whether someone has the means to effect change by contribution, but rather be “curious” having the power to apply and transform change for the better. With the advent of A.I. already now being a major force in Cybersecurity technology, it helps to not be judgemental.
A conversation with Actor, Comedian and Writer, Jason Sudeikis hosted by Hugh Thompson at the RSAConference2024. Photo by Marcus Siu
ALL ABOUT NETWORKING:
At the very beginning of the RSA conference, Thompson encouraged all attendees in the audience to go out an meet new people in the giant RSAC community where people could learn and feed off each other. He presented a hypothetical scenario in the “mean streets” of San Francisco during lunchtime to Sudeikis to the audience: If he was in line at a taco truck stand and would want to connect with a person right next to him, what would be his top five “icebreakers”?
Though Sudeikis didn’t come up with five all together, he and the audience certainly did have alot fun listening to his brainstorming answers.
“Well, I think I’d go “rub bellies” and ask what taco you getting?” “Have you been to this taco truck before?” “You know where the hot spots are?” Or if they are wearing a badge maybe ask them something about that…the big laminates…I don’t know what information is on there but” Sudeikis continued, “I don’t speak “curious”, to know… I mean this is “Playground 101″, I’d ask them their name OK?”
In the middle of Sudeikis’ rant, Thompson asked if tapping a person was okay…
“I think tapping someone might feel a little aggressive. (audience laughs) It depends on the line…if it’s proper like the way like Germans line up, like right behind each other and very rigid (audience laughs) …but if it’s a little “loosey-goosey” and I don’t know, you know, then maybe, yeah”.
Sudeikis then playfully voice acts out two characters in line.
“I apologize for my own hunger because of my tummy.”
“Sorry to hear that…oh, I didn’t hear your stomach.”
“Oh, OK, well it was actually my butt.”
The audience roared with laughter.
“So much of this stuff though is really just about hitting the playing TV Upbeat like your kids… you hit the balloon over to them and you see if they hit it back.“
“Number five would be, “have you seen anything on television that you’ve enjoyed recently?” as Sudeikis glances into the crowd and says “They are all looking for recommendations, and they can always go on “Rotten Tomatoes” but let me ask you perfect strangers.”, Sudeikis explained.
“This is great…which would be great if the answer was “Perfect Strangers”?”
THE ADMINISTER OF LAUGHTER
When Thompson asked Sudeikis, what role humor plays when battling, stress, depression, or burnout, Sudeikis credits his ten year experience on Saturday Night Live, which he was a both a writer and featured performer, as well as various TV projects, shows, and movies.
He highly credited his grandmother during his upbringing, Loretta Wendt, (also mother of Actor George Wendt) who was a volunteer at the Little Company of Mary Hospital in the Southside of Chicago, for teaching him how important humor was to healing.
“It’s always really moving and compelling to me what good medicine laughter is and being an administer of such things or at least a vessel, these projects has always really knocked my socks off and it was something about my grandmother, Loretta Wendt, she worked it, did a lot of work “, Sudeikis continued, “A big part of it was all about how important humor was to healing and I do believe that in between laughter, sleeping and crying are the three best medicines that you’re not going to give any money to a pharmaceutical company. There’s a fourth one too, the love and appreciation and execution of the arts…”
Of course, Thompson couldn’t resist pitching his own “brilliant” idea to Sudeikis for kicking the Emyy Award show into the next level by introducing a new character into the series and possibly leading up to the season finale for Ted Lasso. The concept of a mildly bald, suave, (but not to suave) cybersecurity character from some exotic background like Jamaica or the Carribean, who stalks down a hacker somehow didn’t quite make a very convincing pitch, even with Thompson’s impressive background in the Cybersecurity field.
“Would anyone believe that a character like that really existed…as a person?”, Sudeikis questioned.
So it became pretty obvious after the interview was over that the very delightful Jason Sudeikis didn’t have much to say about the very latest in cybersecurity trends at the RSA Conference, but to give him some due credit, his alter ego Ted Lasso certainly didn’t know much about European soccer (futbal) in his first season, either…and look what can happen. In any case, it couldn’t have been a more fun-filled entertaining afternoon for the RSA conference attendees.
At the RSA 2024 event in San Francisco this year one of the key areas addressing the fintech marketplace both for banking and for institutional investors was security operating on a container basis.
Historically a lot of the applications for fintech were run on large servers and then they ended up running on distributed platforms but ending up operating through base web operations now with the advent of smartphones as the primary input device self-contained apps are the key data transfer mechanisms
These apps on the smartphones not only contain the data but also contain the programs that will be run and the reporting mechanisms to the government the banks and the user.
As Fintech moves to larger applications the security aspects and privacy aspects move to the forefront.
At the RSA 2024 event many companies were now showing that they could provide tracking and security solutions 4 containers and apps distributed across devices to be able to ensure the fintech community could operate in relative safety.
One of the leaders in this space is Aqua IT solutions which has a full product solution space for tracking use and the distribution of containers and their associated data from financial institution to user and back.
This is an important step as more companies move to add line account management handling their own credits and gift cards and the financing behind coupon systems
Also supported the solution is companies like Arista that has security built into there’s Software Controlled Networking Equipment, MasterCard which was showing their data intelligence group that helps interpret transaction verification, next DLP which is monitoring the data along the way to make sure that it is not interrupted or corrupted, and member companies from the Thoma Bravo group which has long supported the fintech community.
The ability to bring security to the container deployment marketplace is a key stop as embedded video, training and customer support is moving to more AI and less people base solutions.
Just like the movie industry from a year ago, the last twelve months have not been very kind to the video game industry. In contrast to the movie industry, where the pandemic single-handedly nearly ruined it with the “stay at home” order, video game sales spiked and reached unprescented highs, but soon plummeted as the pandemic slowly went away. Sales could not be sustained, which is why gaming companies had to make cuts in order to survive. Games in production were cancelled, studios shut their doors, as thousands of workers suddenly found themselves without a job.
Unfortunately, massive job layoffs started last quarter, with well over 10,000 jobs lost, and an additional 8,000 jobs were lost in the first quarter of this year. The industry has never experienced this much devastation ever. Even the big companies were vulnerable, as Sony Interactive Entertainment laid off 1,000 people in their last two quarters and Epic Games, laid off almost as many in just one day last year. As of today, layoffs still continue to worry the entire industry.
Even the prestigious E3 Conference, the most highly anticipated video game industry event in the country had to halt its operations a few years ago due to the the pandemic. It’s actual last live event was in 2019, the year before the pandemic hit. After the pandemic was over, the industry’s biggest names had pulled themselves out, such as Microsoft and Sony, two of the three biggest gaming console companies out there.
Indie games showcased at the IGF Pavilion at GDC2024 at the Moscone Convention Center. Photo by Marcus Siu.
WELCOME TO GDC 2024
This year, the Game Developer’s Conference, known as GDC, helped fill the empty void in the world of gaming conferences, at least in California and the West Coast. However, since the pandemic, companies continued to pull out conferences over the last few years. It became obvious that there just wasn’t a whole lot of new product to promote on the Expo floor compared to the pre-pandemic years.
Notably absent at GDC 2024 were Amazon Web Services and Sony Interactive Entertainment. Unity and Google were present, but did not have any product demos on the Expo floor. At least Epic – Unreal and Meta were at the show with their latest product demos.
One can easily make an argument that 2-D gaming that utilizes Unity isn’t as impressive as the heavy-weight large-scale advanced projects that Unreal Engine has or even the games coming from Meta using their latest Meta Quest 3 VR headset which is geared for Mark Zuckerberg’s vision of the Metaverse.
Regardless of the turnout on the floor, this year’s conference held at the Moscone Center in San Francisco still registered nearly 30,000 attendees from all walks of life from around the globe, which was about 2,000 more than a year before. The 730 nonstop sessions, workshops, and roundtable discussions to kept game developers busy for the entire week.
The Expo floor still was quite active mostly with Indie games, where you can play them as well as meet with the games creators and developers. In addition, hundreds of exhibitors were showing off there latest wares and tools, depending on your project needs. There were also various networking parties at separate off-site venues scattered around the city in a more relaxing atmostphere, as well.
Attendees came to meet, learn, and connect…and they did.
A GDC NEWBIE: MEET ALEX CRANE
Alex Crane in front of the entrance at Moscone Convention Center for GDC2024. Photo by Marcus Siu
Alex Crane, a 2019 graduate from the University of Kansas with a B.S. in computer science, was unsure what to expect at his first ever GDC. However, he was certain about achieving his ultimate goal; to be a game producer, project lead for a game company, or find another indie studio in the Midwest. He expressed what his intentions were while attending the GDC conference.
“My goals here were definitely to attend a lot of talks and learn a lot. I attempted to start an indie studio in the past…so attending talks about people who have done the same…figure out where we went wrong, what we could have done better…it would have been good attending talks at bigger companies and learn a lot about game development.”, Crane explained.
While an undergraduate, Crane’s background included a game project called “No Lives Left”, (much like the style of the classic game “The Legend of Zelda”), a meta imagining of what would happen if your games kept on going without you. Though he had regrets on not having completed the project during the three years he worked on it, he still gained tremendous knowledge in game design and its development, as well as having experience as a project lead for over thirty developers, engineers, and artists while using Unreal Engine 4.
At the same time, he became the President and Events chair for the “KU Game Developers Association” for the University of Kansas and has hosted many hackathons and jam events, such as “Game Jam”, which he is currently the Midwest Regional Organizer overseeing eight U.S. states for the “Global Game Jam”, an event that spans the entire world. In addition to having the opportunity to connect with professors who teach game design, as well as IGDA (International Game Developer’s Association) members, Crane was an organizer for “Flyaway Indies” and “Amber Waves of Games”, which is dedicated to connecting and showcasing video game developers who live in the Midwestern United States all through a discord server.
Even with all his Midwest connections, Crane was somewhat disappointed not having the opportunity to meet or connect with some of the bigger name game companies at GDC 2024, especially on the Expo floor.
“There’s a few of the bigger names and then not much else other than third party software that assists with the development of games as opposed to companies that develop games or game engines”, Crane continued. “You’ve got Epic and Unity here, a couple of other bigger names but I was expecting a bit more of that…Microsoft has their thing upstairs but it’s just for swag. They don’t really have recruiters here or anything or any of that. I didn’t know what to expect though since it’s my first time.”
However, as far as networking and connecting with other game developers from around the country, Crane found GDC to be quite useful. “I was surprised to meet so many people from the Midwest. I didn’t know there were so many developers in Wisconsin and Michigan. I wasn’t actually aware some companies have some campuses there.”, Crane remarked.
Indeed, out of all the advantages that the conference has to offer, connecting and networking is a huge plus at GDC. Despite all the gloom and doom around the Gaming industry now even more vulnerable than ever with the threat of A.I. in the horizon, it hopefully won’t stop the 30,000 attendees who like Crane, have drive and passion to pursue their dreams as game developers.
The world certainly needs them.
Meta Quest demo booth at GDC 2024. Photo by Marcus Siu.
20 DAYS IN MARIUPOL
directed, produced and filmed by MSTYSLAV CHERNOV. Courtesy of PBS
When watching the evening news every night on television with its almost repetitive nature of headlines covering yet another senseless mass killing somewhere in the U.S, I often hear criticism from others claiming there is hardly any media coverage in other parts of the world whose acts are even more tragic and horrific.
This is true, especially in those countries that do not represent human rights and whose brutal leaders do not want the “truth” to be exposed, especially when they are hiding possible war crimes. Such is the case in Ukraine, with the Russian invasion of the city of Mariupol.
The public takes it for granted that media covers just about everything with the utmost detail in the free world, but in reality, they have very little knowledge of what types of obstacles that journalists are up against in many corners of the world. Media certainly has its limitations with communications and can possibly spread misinformation or even disinformation that follows a propaganda agenda.
This is why director Mstyslav Chernov made “20 Days of Mariupol”.
“20 Days of Mariupol” is one of those rare films that shows the challenges that war-journalists have to face. Chernov, who also produced and shot the film, gives us a humanistic, yet non-sympathetic first person perspective of the ongoing crisis span during the first twenty days of the Russia-Ukraine war that your nightly news cannot possibly summarize, even if they had all of the footage sent to them on a timely basis each night for the broadcast.
Chernov had forty minutes of his footage published on television, but still had a good thirty hours of unused footage that would be used for the source of his documentary, which won the Audience Award for World Cinema Documentary at the Sundance Film Festival nearly a year ago.
“I wanted to do more with that because the scale was so huge and you can’t really show that with news pieces”, Chernov continues, “We live in age of not just misinformation but misinterpretation…to persist that misinterpretation we need much more context for better understanding in the audience.”
“That’s where documentary films are becoming to be so important that they they give more than just one or two minute news pieces which can be overwhelming, but still you see them and you forget”, Cerno explained. “I kept meeting people who escaped from Mariupol who carried this city within them, but the city was did not exist anymore, so the city was just there in in their hearts. Making this film was also a way to to preserve it as it was being bombed and destroyed, but still existed. It was the way to preserve Mariupol in history, as well”.
20 DAYS IN MARIUPOL directed, produced and filmed by MSTYSLAV CHERNOV. Courtesy of PBS
Along with Chernov, the film documents his AP (Associated Press) team of Ukrainian journalists trapped in the besieged city of Mariupol as they struggle to continue their work documenting atrocities of the Russian invasion. As the only international reporters who remain in the city, they capture what later become defining images of the war: dying children, mass graves, the bombing of a maternity hospital, and more.
The film also draws on Chernov’s daily news dispatches and personal footage of his own country at war. It offers a vivid, harrowing account of civilians caught in the siege, as well as a window into what it’s like to report from a conflict zone, and the impact of such journalism around the globe.
Chernov also serves as the narrator of the film and in spite of its subject matter, he does so in a calm fashionable manner. This was done after he realized he was imposing his emotions to the audience on the first take. His team agreed that his narration should sound like he would in a normal conversation, regardless of what was on screen. His narration reminds me of how Werner Herzog would narrate as an effective storyteller in his films, and it worked extremely well for this documentary.
Chernov initially emerged in 2008 as a fine arts photographer shooting in as many as forty different countries and winning awards all around the world. In 2013, he became the President of the Ukrainian Association of Professional Photographers (UAPF) and eventually started documentary multi-format (photo/video/text) working in journalism for the Associated Press, as well as being a war correspondent covering international conflicts and novelist known for his coverage of the Revolution of Dignity, War in Donbas, the downing of flight MH17, Syrian civil war, and the Battle of Mosul in Iraq.
He recently received the Pulitzer Prize for his work, shared with Evgeniy Maloletka, Vasilisa Stepanenko, and Lori Hinnant, for the Ukraine coverage. In addition, “20 Days of Mariupol” had just been selected last week as one of the fifteen shortlisted films to be elgible for the Academy Award for Documentary Feature film, as well as being shortlisted for International Feature film representing the country of Ukraine.
Unlike most documentaries, it is free to stream and accessible to everyone on YouTube above. It is also available on the PBS app. and is also available on DVD. Regardless of its bleak nature, this is essential viewing for everyone.
(L-R) Rick Goldsmith interviews Director Mstyslav Chernov at a screening of “20 Days of Mariupol” in San Francisco. Photo by Marcus Siu.
September 29th marks a very sad day for the remaining one million loyal Netflix DVD subscribers including myself. Unfortunately, but not surprisingly, the company announced earlier this year to pull the plug and close its DVD rental operations.
Needless to say, the DVD rental business for the company had been dwindling down ever since its streaming services became the primary choice for its subscribers all over the world and disrupted the video and movie industry.
To give you an idea, Netflix’s DVD revenue totaled $60 million for the first six months of 2023. In comparison, Netflix’s streaming revenue in the United States for the same period reached $6.5 billion. In 2022, the DVD business generated $145.7 million, down 20% year-over-year, which represented just 0.5% of its total revenue. That’s just half of one percent!
In their early beginnings in 1998, they couldn’t have chosen a more opportune time to get into the DVD rental business. DVD’s were at the beginning of their popularity. It also was the perfect format to ship and mail off to millions of customers due to its light weight and size. They wouldn’t have been very profitable during the days of VHS and Beta. Could you imagine Netflix stuffings bulky VHS or Beta tapes in the mail to make it in the video rental business to try to make a profit?
Instead of wasting time and gas and driving back and forth to rent and return the movies to brick and mortar video stores, customers only had to deal with their mailboxes with Netflix. They also had the luxury of returning it anytime, without any late fee to any mailbox. To many customers who are habitually late in returning their DVD rentals, it was a blessing.
Netflix was the primary reason why Blockbuster Video went out of business in 2010, along with the many independent mom and pop video stores that was virtually in nearly every neighborhood.
Nowadays, it’s unfathomable to even think that people actually made special trips back and forth to a video store just to rent and return a video.
As a Netflix subscriber, I had two gripes. There was no way to filter down movie titles that were only available in blu-ray when searching thru their inventory. The other issue that I had was trying to figure out what version of the movie that I would get if there was a title that had been released multiple times, I wouldn’t be able to tell which version of the movie I would get. Customer service was useless with those issues.
But, overall, I will miss this wonderful service.
Netflix not only changed our lives forever with the good old “red envelope” rental subscription for a good ten to fifteen years, but also with the introduction of their streaming services in 2007 it changed the world and the way we watched movies.
But is that a good thing?
Sure there are lots of great popular shows that are currently streaming on Netflix, but unfortunately the number of streaming titles in their catalog are very limited and cannot compete with the number of titles in the Netflix DVD catalog. Netflix streams about 4,000 titles at any given time, but during the peak of DVD rentals ten years ago, there were as many as 100,000 titles to choose from when DVD rental subscription peaked with over 20 million subscribers before streaming was even an option.
With their former DVD subscription, it was great to be able to search their vast inventory ranging from not just blockbuster feature films, but TV shows, documentaries, foreign films, and even music performances and videos. In addition, I loved being able to watch the extras and bonus features that were included on the DVD’s.
After mailing over five billion DVD’s and Blu-ray’s envelopes since 1998, Netflix has come to the end of an era for DVD rentals, but it certainly has been a great twenty five year run for Netflix and its appreciative customers, such as myself. It was a major part of my life.
In the future, I hope Netflix will realize that there is a demand for their own titles that should be released to home media. I do see some hope as “The Irishman” did get a release on the Criterion label, but would love to see more Netflix releases, such as “Squid Game” get a release, as well.
If they decide against releasing their movies to retail, they could at least compromise and have more special supplements streamable, like they did for “The Irishman”, with a Q&A session. I still want to know how certain movies were made along with a behind the scenes featurette, and watch interviews and commentaries with the filmmakers.
Now with my Netflix DVD subscription coming to an end, I may be forced to change my viewing habits and subscribe to their streaming services, but I know I will absolutely miss seeing Netflix’s red envelope in my mailbox every few days.
You could feel the sheer excitement in the air surrounding San Francisco’s Moscone Center where exhibitor’s and attendees convened at the 2023 Game Developer’s Conference. It recently happened a few weeks ago from March 20th thru the 24th when the Games Developer’s Conference tied its pre-pandemic record of 28,000 attendees in San Francisco that was set in 2019, more than doubling the number of in-person attendees from last year at San Francisco’s Moscone Convention Center.
It was all about the return of the “in-person” experience, having the strong desire and necessity of connecting with one another. Whether it was at one of the many numerous and inspiring sessions that was going on all week, or in one of the populated halls on the expo floor with some of the biggest names in the gaming world, or at a social mixer networking party with peers and leaders in the games industry; everyone seemed eager to seek and discover connections and to gain insight within their craft.
It seemed as though the conference hadn’t missed a beat since the pandemic.
For those who are unfamiliar with GDC, The Game Developers Conference® (GDC) is the world’s largest professional game industry event with market-defining content for programmers, artists, producers, game designers, audio professionals, business decision-makers, and others involved in the development of interactive games and immersive experiences. It also is the world’s largest and longest-running event serving professionals dedicated to the art and science of making games
All in all, GDC 2023 featured more than 1,000 speakers and 700+ sessions, workshops, roundtable discussions and networking opportunities. 330+ exhibitors were present to display their newest technologies, programs and services on the GDC Expo Floor, including industry leaders like Amazon Web Services, Adobe, Discord, Google, NEXON and more.
It was also a space for attendees to play and connect with the developers behind new and exciting independent games, including the finalists from the Independent Games Festival (IGF) and the alt.ctrl.GDC exhibit that is home to games that use alternative controllers like toaster ovens, giant oversized hats and others.
When you walk in the entrance on the South Side, some of the biggest name in gaming with attendees waiting in line for a demo as soon as they entered the hall, including Meta and Sony. Unity and Unreal were to the left of them and had even bigger booths with lots of play space. In fact, many of the companies were not signing anyone up for demos because they filled up within the first hour after the expo opened. Sign ups were available the next morning, as soon as they opened at 10 am, but filled up quickly. What I noticed this year compared to previous years is that there are more companies are using VR/AR/MR/XR and smart glasses for immersive gaming.
WELCOME TO THE METAWORLD
At the Meta booth, they had four demos, including Demeo, Ironman, Among Us, and a Mixed Reality Fencing Prototype which is the one I participated in. I requested the demo that would make use of the Meta Quest Pro, their flagship VR goggles. Unfortunately, Meta was having some wi-fi or battery issues and it took awhile to fix, but when it worked, I had a blast in my ten minute slot sword fighting against my opponent on the other side of the wall.
My opponent quickly got up to ten points, and just when I thought it was over, I was quick to go for another ten rounds. I was able to come out victorious. Ironically, after meeting my opponent, I found out he used to fence in Finland. Not sure if I should try the real thing next time I’m in Europe.
A swordfight at the Meta booth. The player on the left actually won, even thought the player on the right was an experience fencer.
A Meta rep also was roaming around the booth and touting their new Meta-Ray Ban glasses. She had me put them on and told me that they can capture what you are seeing in real time. Meta’s first generation of smart glasses have built-in cameras, open-ear audio, and seamless social sharing. Sort of a POV for the user that is sharable to others.
I can imagine that people may not have rush out and shoot with their smartphones any longer, if they wanted to capture something spontaneously by the touch of their finger. I immediately thought that this would be a great way to monitor the world around us and share our experiences together, as it doesn’t necessarily need to be for game sharing purposes. Perhaps, it could cut down on crime, since we might all be wearing these on a daily basis?
NReal booth demos the Air Glasses at GDC2023. Photo by Marcus Siu
AUGMENTED REALITYISJUST NREAL
Another company that I was happy to see having a nice booth at the Expo Hall was Nreal. I was first introduced to them at the Augmented World Expo in Santa Clara in 2019 and wrote about them with their impressive augmented reality technology. This time, they were demonstrated their latest “Air” AR Glasses on laptops and smartphones, which reminds me of Google Glass, but has much better promise.
My first impression with these ultra-lightweight Nreal Air glasses, which could easily be confused as regular fashion sunglasses, is an amazing 201″ spatial display that gets casted from your device, whether it’s streaming from a game on the cloud, a compatible smartphone, or a iMac.
It has Micro-OLED panels and it is just has an amazing immersive display. As I put them on, I was looking at floating apps and browsers that I could select with my mouse, and be transported watching videos. Imagine watching Netflix or having a big screen for cloud gaming on the big screen anywhere you go.
A glimpse at the Pico Booth at GDC 2023. Photo by Marcus Siu.
META’S MAIN COMPETITOR?
If there is a Meta competitor on the Expo floor, it would probably be Pico from China who made their debut at GDC. They had a nice booth showing the evolution of their hardware products over they years, much displayed like it would be at a VR museum, if there was one.
The release of their Pico 4 was getting some buzz on the floor, but didn’t get any official announcement when it would actually be released. This is probably due to the fact that their parent company, Bytedance, also owns TikTok, is still trying to settle with the Senate hearings.
What a great time to be a game developer! Here are a slideshow of a few scenes from the Expo floor.
originally published on https://mlsentertainment.wordpress.com/2023/04/21/the-2023-game-developers-conference-future-glimpse-of-the-latest-spectacles/
It’s been nearly a year since Will Smith infamously slapped Oscar host Chris Rock live onstage at last year’s Academy Awards telecast after cracking a “G.I. Jane” joke aimed at Smith’s wife, Jada Pinkett Smith. It was indeed a surreal moment as the audience watched Smith laugh initially then turn to his wife who was fuming from the inside, got up from his chair to approach the stage and strike Rock.
Most of the audience thought that it was just “part of the act”, but when Smith returned to his seat and shouted expletives at Rock, they realized it was not.
Though the “teary eyed” and emotional Smith was allowed to return onstage to accept his Best Actor Oscar for “King Richard” after the incident, the Academy of Motion Pictures Sciences (AMPAS) decided a few weeks later that Smith would be barred from attending any Oscar ceremonies for the next ten years.
Months later, Apple TV announced a new movie called “Emancipation” to be released in late Fall starring Will Smith. At first, I thought it was about his documentary regarding his “freedom” from the Academy not having to attend the Oscars for the next ten years. Last weekend, Chris Rock premiered his Netflix special called “Selective Outrage”. “I rooted for Will Smith my whole life,” he said. “The other day, I watched “Emancipation” just so I could watch him getting whipped.”
All kidding aside, it’s a shame that had happened. It was one step forward for diversity, but two steps back. Or is it?
Sure, you can make a case there should have been at least more than two African-American nominees list this year for the acting categories. Viola Davis in “The Woman King” and Danielle Deadwyler in “Till” come to mind. You can also make a case that their directors from those films, Gina Prince Bythewood or even Chinonye Chukwu should have made the list in their category, even in a very competitive field.
Regardless of these omissions, the Academy is seems to be doing a formidable job of accomplishing its goals of diversifying the Academy since the #OscarsSoWhite movement eight years ago. They are clearly doing its best to continue its efforts in representing all groups, not just African-American filmmakers. If you look at this years nominations, it’s clearly diverse.
With four nominations, more Asian performers were recognized by the Academy in 2023 than in any single year in its history. In addition, Malaysian “Everything Everywhere All At Once” star Michelle Yeoh is only the second Asian best actress nominee in 95 years of Oscars history, with a strong chance of becoming the first winner.
After the embarrassing “Slap Heard Around The World” Oscars telecast like last year, we need a bit of comic relief. You can certainly bet our host for this year’s Oscars, Tonight Show’s own Jimmy Kimmel will prepare a lot of material that should keep us comfortably and uncomfortably laughing during the telecast. I can’t imagine a better host to open up the show and look forward to his monologue.
OSCAR PREDICTIONS
This may be the most difficult year in predicting the Oscars ever, but here are my predictions for the 95th Annual Academy Awards.
BEST PICTURE:
Exactly a year ago, when this “mind bending” independent film “Everything Everywhere All at Once” had it’s World Premiere at the South by Southwest Film Festival on March 11th, 2022. Since that time, the film went on to become A24’s highest grossing film ever. It was re-released three times due to it’s popularity, including a one-night only at IMAX, and its re-release on January 27th thanks to a resurgence of interest for its leading eleven Academy Award nominations. It has won the top prizes from the Director’s Guild, Producer’s Guild, the Writer’s Guild, and won a record-breaking four awards at the Screen Actor’s Guild Awards. Though it lost at the BAFTA’s to “All Quiet on the Western Front”, the British Academy Awards, there is too much momentum for this film to lose at this year’s Oscars.
Everything Everywhere All at Once with Oscar nominees, Stephanie Hsu, Michelle Yeoh and Ke Huy Quan.
Photo Credit: Courtesy of A24.
BEST ACTOR:
After watching Brendan Fraser in his heart-wrenching performance in “The Whale” as a 600 pound recluse, I was certain that was getting the Oscar. Fraser just recently won at the SAG awards, so we know at least a majority of actors loved his performance. However, the Academy didn’t embrace “The Whale” as much as they did “Elvis” with its eight nominations. “The Whale” was nominated for three awards, but wasn’t nominated as Best Picture or even screenplay.
I still keep changing my tune on my prediction for Best Actor even as I write, as picking Elvis starts to make more sense. The Academy loves bio-pics, and it’s rare to have an actor be able to portray someone as iconic as Elvis. Jamie Foxx played Ray Charles, Rami Malek played Freddie Mercury, and Renée Zellweger played Judy Garland and they all won the Oscar.
The extreme dedication of Butler for three years of his life is exemplary. As a method actor, he not only acted as Elvis, but embodied himself in his role as “The King”. He looked, sang and danced like him by watching tapes and films of him when production was down during COVID. He needed to be able to discern how Elvis talked and walked during certain periods of his career since they needed to shoot scenes out of sequence. He put posters and photos all over his wall during the shutdown when his co-star Tom Hanks, who played the Colonel caught COVID-19.
Even after the movie was done, he could not let go of Elvis, even as he went about promoting his film. He was Elvis 24/7 and still could not leave the King. He didn’t even see his family for three years because he was so focused on his role. What a hound dog!
This will be a tight race, but I think the “King” will live on.
AUSTIN BUTLER as Elvis in Warner Bros. Pictures’ drama “ELVIS,” a Warner Bros. Pictures release.
Photo Credit: Courtesy of Warner Bros. Pictures
BEST ACTRESS:
Another difficult category to predict is Best Actress, which is really a race between the two-time Oscar winner, Cate Blanchett and Michelle Yeoh. Even on a fair playing field, I probably would have leaned for Cate Blanchett for her performance as Lydia Tár, one of the most extraordinary performances that she has ever done, if not the best.
She has proven she can play just about anything, including Spazzatura, the monkey in “Guillermo Del Toro’s Pinocchio”. If there is a sequel to “Everything Everywhere All at Once”, the Daniels may want her to play a googly eyed rock, and she may get another nomination.
However, Michelle Yeoh, who gets her second Oscar nomination for “Everything Everywhere All at Once” since “Crouching Tiger, Hidden Dragon”, even with her hot dog fingers, can still just beat anyone up against her…and not just the music exit prompters at the Golden Globes. She is well loved not just in Hollywood, but globally, and the Academy would probably want to honor her the award, rather than give Blanchett a third.
She would also be a fitting tribute to honor the first Asian Best Actress Oscar winner as she has made a tremendous contribution to World Cinema during her lifetime. It would be fitting and iconic.
Maybe the U.S. mint she will issue her own coin one day.
Evelyn Wang (Michelle Yeoh) is an average Chinese mother who reluctantly becomes a superhero, jumping alternate worlds and absorbing powers to fight an evil villain. A24
BEST SUPPORTING ACTOR:
When Ke Huy Quan stopped getting roles after being a formidable child star working in movies such as Indiana Jones and the Temple of Doom alongside with Harrison Ford with Steven Spielberg directing, and a cult timeless movie classic called “The Goonies”, Quan believed the best was over. He stopped getting roles and decided to stop acting and work behind the scenes, notably with Wong Kar Wai as an assistant director. Nearly broke, he told his agent that he needed to work and found a role that he really wanted. The real life story of Quan is inspirational to any actor who was once in the spotlight and wants to return to it.
If there is any category that is the “sure thing”, this is it. He has won nearly every “Best Supporting Actor” award, with the exception of the BAFTA, in which Barry Keoghan won for his role in “The Banshees of the Inisherin”. I highly doubt Keoghan will repeat on American turf.
Hollywood loves a comeback story. Ke Huy Quan is the real deal.
Ke Huy Quan in EVERYTHING EVERYWHERE ALL AT ONCE. ALLYSON RIGGS / A24 / COURTESY EVERETT COLLECTION
BEST SUPPORTING ACTRESS:
This could be the category that will be most difficult to predict. Early in the Awards season, Angela Bassett was the frontrunner for “Black Panther – Wakanda Forever”. She won the Golden Globe and Critics Choice Award. However, the momentum shifted. Just recently, Jamie Lee Curtis won the SAG award and Kerry Condon won the BAFTA. I have a feeling that the Academy will split votes between Curtis and Bassett more in recognition for their life work as veteran actors and the Academy would still like to honor “The Banshees of the Inisherin” as an Oscar winner. This is the only possible category that it could potentially win. Condon most likely will take the award, and deservedly so.
One real mystery remains, however. Now that Will Smith is barred from the Oscars, who will present the Best Actress award to this years recipient?
MLS Entertainment’s Oscar Predictions:
Best Picture: “Everything Everywhere All at Once” Best Actor: Austin Butler, “Elvis” Best Actress: Michelle Yeoh, “Everything Everywhere All at Once” Best Supporting Actor: Ke Huy Quan “Everything Everywhere All at Once” Best Supporting Actress: Kerry Condon “The Banshees of Inisherin” Best Director: Daniel Kwan and Daniel Scheinert, “Everything Everywhere All at Once” Best Adapted Screenplay: Sarah Polley “Women Talking ” Best Original Screenplay: Daniel Kwan and Daniel Scheinert, “Everything Everywhere All at Once” Best Cinematography: “All Quiet on the Western Front” Best Costume Design: “Elvis” Best Film Editing: “Everything Everywhere All at Once” Best Makeup and Hairstyling: “The Whale” Best Music (Original Score): “All Quiet on the Western Front” Best Music (Original Song): “Naatu Naatu” Best Production Design: “All Quiet on the Western Front” Best Sound: “Top Gun Maverick” Best Visual Effects: “Avatar: The Way of Water” Best Animated Feature Film: “Guillermo Del Toro’s Pinocchio” Best Foreign Language Film: “All Quiet on the Western Front” Best Documentary (Feature): “Navalny” Best Documentary (Short Subject): “Elephant Whisperers” Best Short Film (Animated): “The Boy, the Mole, the Fox and the Horse” Best Short Film (Live Action): “An Irish Goodbye”
originally published on https://wordpress.com/post/mlsentertainment.wordpress.com/8262
On Cyber Monday, one of the oldest grocery retailers in America, Albertsons, started selling and delivering tangible items in the metaverse. Metaverse, a platform for augmented reality, enables users to build interactive experience that combine the virtual and real worlds.
Metaverse is very popular in online video games, like Fortnite by Epic Games, and offers immersive digital gaming and social space that is an example of a real-life metaverse-like environment.
As the other retailers, fashion brands and restaurants have been experimenting with connecting the metaverse to real life shopping, Albertsons is the first in the grocery space.
Its pilot program, called the “Meta Mega Deal”, was launched on Decentraland, a 3D virtual browser-based platform. Albertsons offered Signature Select pretzels, peanut butter cups and a six-pack of mini coke as a bundle, all for $1 with free delivery. Users of Decentraland simply scan a QR code, pay by credit card and get items delivered in 45 minutes.
Albertsons, who oversees more than a dozen grocery store brands including Safeway, Vons, Jewel-Osco and Acme will closely analyze the Meta Mega Deal pilot program to understand the on-line interactive behaviors of its younger customers.
Metaverse was announced to be the next big thing at CES 2023. According to McKinsey & Company it is predicted that by 2030, the metaverse may generate up to $5 trillion in sales as an alternative to physical brick-and-mortar store shopping.
One of the big differences in the Metaverse shopping vs traditional on-line shopping is the buyer is not simply looking at an on-line catalog of static photos of items. It is an interactive experience that presents a real-life view of actually being in a location and uses either the actions of the on-screen avatar or a simple QR code to enable the e-commerce activity.
