Gibson Brands, Inc., the iconic guitar brand, announced the appointment of James “JC” Curleigh as president and chief executive officer last November. His previous position was at Levi Strauss & Co., where he served as president of the Levi’s brand, and was a member of its worldwide leadership team. At NAMM 2019 we had the opportunity to talk briefly with newly appointed CEO, whose leadership and experience seem to personify the trusted Gibson Brands name. Here is a link to the interview.