Dolby Atmos is coming to a car near you!

Dolby Atmos is coming to a car near you!

With the strictest list of COVID pandemic regulations that was forced on us, disrupting our normal lives in the past year, (i.e. six feet of social distancing, restrictions on indoor activities, and keeping ourselves within our “social bubble”), we now fully seem to realize how much we rely on our cars as a safe haven during these stressful times.

In a way, our car has become part of our social “bubble”, as many of our outdoor events and special activities have revolved around them. Occasions such as birthdays, graduations, even art exhibits and political events were all celebrated and performed from the safety of our cars instead of in person. Even drive-in movie theaters staged an impressive comeback.

It’s times like these when we are reminded how much time we love to spend in our cars. We treat them like a “second home”, as we always seem to find safety, reliability and comfort in them. Even with its confined space, (unless you have a trailer or a camper), it’s still our “home away from home”.

So what would make it as comfortable as being at home? For me, I would want to include an audio entertainment system where I can just sit down comfortably and listen to pure music without any other extraneous noise around me. Also, as an audiophile, I would want to have an immersive sound experience comparable to the one I have at home, as though I was sitting on my living room couch surrounded by multiple speakers, all perfectly calibrated to my Denon 7.2 channel Dolby Atmos receiver.

Now the exciting news!

At CES 2021, earlier this year, Panasonic showed off a proof-of-concept in-car system capable of playing Dolby’s immersive audio format, Dolby Atmos. After not wanting to really want to become part of the automotive business until the right moment, Panasonic found the perfect partners who shares their values and have joined forces to change the way we listen to music. According to Panasonic, “the proof-of-concept result is an impressive listening experience that features an immersive soundscape for the automotive cabin.”. The in-car system was made by Panasonic, in partnership with Klipsch and Dolby.

“Dolby Atmos Music are leading many of the innovative approaches to bringing Dolby Atmos music to the home, on-the-go and now, working with Panasonic Automotive to bring the Dolby Atmos experience to the road…we’re focused on making the cabin of your vehicle like a second home.”, says Scott Kirchner, the President of Panasonic Automotive Systems Company of America.

This sounds promising to the future of car owners who want to make their car their second home…given they have the car to equip the system.

However, there was no mention of Panasonic releasing this as a consumer product…

LUCID MOTORS – AIR UNVEILED AT SXSW

A few months after the CES announcement was made by Panasonic, it didn’t take too long to notice that auto manufacturers were taking advantage of the latest in immersive audio technology.

On St. Patrick’s Day, at the South by Southwest Festival (SXSW), startup EV manufacturer, Lucid Motors showed off their Lucid Air luxury sedan and unveiled it as the first vehicle to integrate Dolby Atmos, which incorporates a 21-speaker Surreal Surround system consisting of a front, rear, side, and height speakers as part of their upcoming Lucid Air Electric Vehicle.

Yes, I did not mistype this. It has 21 speakers….not to be confused with 2.1 speakers. What is even more impressive is that the speakers are discreetly concealed into the car. There are no signs of speaker cones or grilles anywhere in the car’s interior.

This will immediately please the wife who dislikes large speakers invading the living room space in the family home.

“The Lucid immersive system is really about this further evolution of dimension and depth…we always look at the automobile is like a captive environment…short of having a sound booth at home or wearing a high end set of headphones. The automobile is really like a captive sound chamber so to be able to partner up with a technology partner like Dolby means a lot.”, states Senior VP of Design, Derek Jenkins.

RECORDING STUDIO ON WHEELS

When the Tesla Model S came out, CEO Elon Musk said that it is not a car but a ‘sophisticated computer on wheels’. If that’s the case, then the people at Lucid Motors can say with confidence that the Lucid Air is also not a car but a “professional recording studios on wheels”.

“We designed the Lucid Immersive Studio System to be like a recording studio. It can handle hundreds of sounds and sources simultaneously,” says Antonis Karalis, Senior Product Manager, Audio Infotainment. 

According to Lucid, “the intention is that the Lucid Air interior will be like being in a recording studio, and was tuned and perfected like that of the Capitol Records Studio C”. 

If the sound is any indication as it is in the most sophisticated Dolby theater systems, I imagine this will be quite immersive, especially with so many speakers designed specifically in a confined and intimate space where the speakers are optimally integrated and precisely positioned in the interior cabin. We won’t just hear the music, but we will feel it pass through us, as well, since the individual sounds move around the cabin.

I certainly can’t wait to hear the demo in person.

Unfortunately, it is not quite available to the public just yet. However, you can pre-order the Lucid Air for a mere $70,000 after federal tax credits, as the car goes on sale next year. Not a bad price for a “professional recording studios on wheels”.

Now with more electric vehicles hitting the road with its battery quiet and motor-less autos, it only makes sense that the cars of tomorrow come up and re-imagine the car’s sound system to take advantage of the almost noiseless environment of the interior of EV’s.

Audi and Sonos announced prior to the Lucid Air announcement, that are also teaming up together on the new Audi Q4 e-tron EV, as well. However, it does not include Dolby Atmos.

I can imagine one day after hearing the Dolby Atmos demo at a Lucid showroom that I may never want to listen to my car stereo ever again. It’ll be similar to never wanting to watch a CRT tube television after experiencing an HD for the first time.

I just may need to make a down payment on a new recording studio very soon.

Originally published on www.mlsentertainment.wordpress.com

The Greatest Idea Since The Lightbulb – GE LED+ Line

The Greatest Idea Since The Lightbulb – GE LED+ Line

“There’s a way to do it better – find it– Thomas Edison.

Over the years, the GE brand has been synonymous with Thomas Edison, America’s greatest known inventor. Though he wasn’t the original inventor, he improved on the original light bulb and took it a big leap further. He modernized it to last much longer compared to any of his other counterparts could have done, thanks mainly with his brilliant idea of the development of a more durable incandescent material, better elimination of air from the bulb by the creation of a vacuum, and a filament material with a higher resistance which promoted economically efficient power distribution.

Needless to say, he practically changed the world “overnight” as electric lighting became widespread everywhere.

By the flick of a switch it was “night and day”.

Thanks to dramatic improvements of LED lighting over the years, smart-lighting technology has been catching on with consumers everywhere. People are ditching traditional incandescent bulbs in favor of LED lights that last up to fifty times longer, use less energy, and do not contain any mercury. More recently, the traditional incandescent bulb has been banned by many governments around the world as they are not energy efficient and is unsuitable for the environment.

GE Lighting, a Savant company, purchased General Electric’s Lighting Company just less than a year ago and introduced the LED+ Collection line. Just like Thomas Edison did back 129 year ago, Savant, went to the drawing board with their engineers to design and improve the GE LED light bulb. The LED + line has improved on the solo light bulb, as each bulb in the LED+ series has one extra feature to make life a little better. What makes this collection unique is that the features are built right into the lights, eliminating the need for apps or additional hardware for seamless set-up and ongoing use.

The LED+ Collection:

There are six different LED+ products so far in their lineup: LED+ Color not only remits white light, but also has the option to light ten different colors with the use of a remote. The LED+ Battery Backup is quite practical when your electricity goes out, the bulb will go to a battery backup and you will have light for at least five or more hours. You can even use it as a flashlight backup and take it where you need it. The LED+ Dusk to Dawn bulb automatically turns on your bulb in the evening at sundown as it gets dark and turns off when daylight approaches, perfect for porch lights. The LED+ Linkable Motion turns on automatically when it detects motion outside for safety, as well as scaring off intruders for security purposes. The LED+ Timer turns on and off at any time you set it to.

GE Lighting’s line seems to just put one bright idea on top of another for the home connected space.

The product I was most thrilled about reviewing from the LED+ line was GE’s LED+ Speaker Bulb, It comes in the traditional A-line bulb and a BR for recessed can applications. My review is based on the A21 bulb.

One bright idea on top of another. The LED+ Speaker Bulb. Courtesy of GE Lighting, a Savant Company.

THE SET-UP

It certainly didn’t take much effort or time to set up the GE LED+ speaker bulb up; perhaps, about a whole minute. There are basically three simple steps: screw in the light bulb in the light socket, pair and connect the Bluetooth to the GE speaker bulb, and stream whatever media you would like from your device, such as a smart-phone, tablet, or laptop.

Using my smart-phone, I immediately found myself playing songs from my favorite musical apps like Spotify, Pandora, and Amazon. I was even able to stream my favorite local radio stations on radio.net. Of course, if you have music files on your phone, you can play those, as well.

I was pleasantly taken with the sound quality of the bulb. The speakers produce a very nice respectable sound considering how they are built right on top of the bulb with its circumference being about the size of a half dollar coin.  The LED+ speaker also has a remote that comes with it so you can turn on/off the light or adjust the volume on it. Regardless of whether you are increasing or decreasing the volume, the clarity of the speaker is very clean with no hint of any distortion, which is quite impressive. The remote also allows you to connect and disconnect your Bluetooth, as well as being able to dim or increase the brightness of the light.

One advantage of having an LED+ speaker is when you are at home with a group of friends and want to share media from your device. For example, a typical situation might be when you are trying to share a video on your smart-phone, but unfortunately, even though everyone is gathered around it closely, not everyone is able to clearly hear the dialogue clearly enough due to the sound limitations from the smart-phone’s speakers. Of course, it also doesn’t help when your environment gets a little noisy.

With the LED+ speaker bulb, you won’t have to suffer through this type of scenario. It’s astounding how clear and audible this speaker can get. Some may confuse it as being primarily a Bluetooth speaker that also contains an LED light bulb instead of the other way around. The party continues.

For those with multiple lamps or light fixtures next to each other in a room, you have the option of putting up to ten speaker bulbs across the room all at once. While these aren’t multi-channel or stereo speakers, the more you have, the more robust the sound, especially coming from a ceiling space. With these built-in speakers camouflaging as a light bulb, I love the idea that they aren’t taking any additional space in the room. Watch for house guests to glance around the room wondering where the sound is coming from.

Given how simple these are to setup without any complex configurations, GE Lighting made me a believer that everyone should install LED+ speaker bulbs in all the rooms in their homes. I just love the idea of knowing I can just stream anything from any device in any room in the house and and knowing I can have instant music without having to turn on any electricity from something plugged into an outlet, like a radio, stereo, or even Alexa. It’s instant gratification at its best.

Thomas Edison would have been proud with the GE LED+ speaker, if he were alive today. It’s as close as you can come to with two of his greatest inventions that were invented within two years of each other: the light bulb and the phonograph cylinder. The LED+ speaker is basically the combination of one great Edison invention built on top of another. The fact that you are able to reproduce music through a light bulb instead of a phonograph cylinder may be one of the greatest inventions that Edison has never seen. If he was alive today, it would be music to his ears.

Previously published on mlsentertainment