The Unfolding Of a New Dimension of Mobile Display  with Samsung

The Unfolding Of a New Dimension of Mobile Display with Samsung

After months of teasing about their foldable phone in conjunction with last year’s MCW (Mobile Congress World) show in March, Samsung unveiled their new revolutionary “Infinity Flex” at their keynote address in San Francisco the following November at the Samsung Developer’s Conference – SDC2018.

Continuously accomplishing evolutionary improvements year after year and creating new industry standards with each smartphone release, Samsung have simply outdid themselves by re-imagining the design of the smartphone of tomorrow, thinking way outside the box of that could only have been imagined in science fiction movies.

“We’ve been living in a world where the size of your screen can only be as large as the device itself,” remarked Justin Denizen, Samsung’s SVP of Mobile Product Marketing at the Opening Keynote at SDC2018 in San Francisco. 

“The Infinity Flex Display is the foundation for the smartphone of tomorrow…Infinity Flex represents the biggest leap forward in mobile display technology in the last decade…together with one UI, it lays the foundation for a new platform.” 

After announcing that the “Infinity Flex” would be in production in April 2019, there were some initial production hiccups after the company had sent devices to various outlets for review.  Many reviewers were reporting that their phones were breaking down in just a few days, but one of the main reasons was that some reviewers peeled off the screen protector thinking it was supposed to be removed, when it actually was one of the innovative layered components that protected the device that should not have been removed.

Even with a warning on the instructions not to peel the layer off, many reviewers did not read the literature in the box.  However, since reviewers are a microcosm of consumers, Samsung needed to redesign and extended the layer so it would make it a permanent part of the phone.

In regards to the other issues,  Samsung made additional quality improvements and refined the design further nearly six months later, addressing those initial issues that have disappeared.

BEFORE PHOTO: The Samsung Galaxy Flex is a smartphone. Photo by Marcus Siu.

Pioneering innovation in mobile display technology has been a main force why Samsung has been the favorite among Android smartphone users over the years as they continue to make things even better than you would think would be impossible to improve on for the consumer. Ten years ago, Samsung introduced Super AMOLED smartphones in 2010 and continued to improve the technology today to Quad HD Super AMOLED, used in the bezel-less Galaxy Edge.  Now that they are in the Infinity Flex age, they continue advancing and have created a new form factor of foldable smartphones. 

AFTER PHOTO: The Samsung Galaxy Flex is a tablet. Photo by Marcus Siu.

The Infinity Flex Display, and the phone itself has a tablet-sized screen that can be folded up to fit into a pocket.  When folded, the view-able screen measures 4.6 inches. When unfolded, the device has a 7.3-inch display, about the size of a tablet screen. 

It’s difficult to fathom how this could be entirely possible given the physical and its dimensional characteristics.  How is this possible to bend and fold a smart-phone as though it was a leather wallet that you can put in your back pocket?

Samsung basically re-imagined the way smartphones are made .  They substituted the protective cover glass and replacing it with a composite polymer that is flexible and tough yet durable.  They also came up with a unique adhesive that improves the elasticity of the component layers (cover window (PI), shock-absorbent film, ultra thin polarizer, flexible layer and backplane).  Finally, they invented a new polarizer, reducing the thickness by 45%.  All these factors would reduce the thickness of the phone in order for it to be folded and unfolded repeatedly hundreds of thousands of times, creating a new form factor, opening a new dimension with the Infinity Display technology.

As a side note, the Opening Keynote at SDC2019 also teased a new unnamed concept design of that of a traditional flip phone, much like those styles of Nokia and Motorola used in the early days of cell phones.  The “clam-shell” foldable phone allows the device to fold width wise instead of lengthwise.

With the creation of the Samsung Fold phone, there will be endless possibilities to this newly created form factor which will continuously flourish and develop into a new era. 

To Infinity and beyond!

THX Certified EVOO Laptops: Games & Movies Have Never Looked or Sounded Better

THX Certified EVOO Laptops: Games & Movies Have Never Looked or Sounded Better

After purchasing a brand new TV or laptop, how many consumers out there do you think actually go through the trouble to calibrate and fine-tune the colors of their display to get the finest picture possible?  Probably not many.

The majority of users don’t even think about adjusting the display settings on their monitors or laptops, and just leave the factory default settings alone.   It never crosses their minds that they actually need to adjust and balance the settings if they want a better picture with better contrast or crisper and brighter colors.  The fact is, most of the companies simply do not calibrate their displays they package.

THX, known for the certification of movie auditoriums, as well as home theaters, car audio systems, and gaming consoles has just recently branched out to include personal mobile devices.  The latest lineup of THX certified EVOO devices were on display at the Pepcom show in San Francisco, which come pre-calibrated and tuned by THX engineers, who spend countless hours, guaranteeing the consumer get the best in sound and picture possible right out of the box. 

This is a big win for the consumer.

However, the really impressive news is that the EVOO gaming laptops will feature multi-dimensional sound utilizing “spatial audio”, where the sound not only surrounds you not only from the front, rear and sides, but also above and below you…basically a 360 degree field.  You can experience this through the built-in speakers from the laptop or just using headphones.  If you are a gamer or movie watcher, you cannot get better than this for a total immersive experience from any other mobile device.  If you prefer, you can always set it down to “stereo”.

The THX slogan of “the audience is listening” now can probably come out with a more updated slogan” “the audience is immersing”…

“We are pleased to help bring to market these exceptional new EVOO devices. With the EVOO Gaming laptops, gamers experience spherical multidimensional audio, putting them at the center of the action in video games, movies, streaming video, and music,” said Jason Fiber, senior vice president and general manager, mobile products, THX Ltd. ”Adding to this, our THX engineers worked diligently to calibrate the displays so the devices will offer a quality viewing experience with brighter, clearer colors and vibrant, focused contrast.”

EVOO Gaming Laptops – THX Spatial Audio and Tuned by THX: EVOO, a private-label electronics brand today announced three new Intel-powered EVOO Gaming laptops optimized for dedicated and new gamers. The EVOO gamer will have the option of enjoying THX stereo as well as THX Spatial Audio to experience three-dimensional audio immersion. This means the player may become fully immersed in an authentic game experience that transports them into the computer game environment with true-to-life acoustics that allows them to accurately locate enemies, avoid dangers, and detect threats with the precision and pin-point accuracy of advanced audio positioning. THX Spatial Audio may also help reduce ear and brain fatigue by moving sounds perceptibly farther away from the player in order to encourage mental sharpness enabling longer playtime. Recognizing that great content needs exceptional graphics, the EVOO Gaming laptops also feature displays Tuned by THX, resulting in a compelling and accurate viewing experience. THX engineers spend countless hours testing, tuning and adjusting a myriad of display parameters in order to provide exceptional, crisp display color and images for the best possible video experience from the time it is taken out of the box.

These three performance-series EVOO Gaming laptops, expected to be available in early November, include:

  • a 17.3-inch full HD screen with an Intel i7 9th gen processor, 16GB/1TB and Nvidia RTX 2060 ($1599 MSRP),
  • a 15.6-inch full HD screen Intel i7 9th gen processor, 16GB/512GB, and Nvidia GTX 1660ti ($1299 MSRP), and
  • a 15.6-inch full HD screen with an Intel i7 9th gen processor, 16GB/256GB, and Nvidia GTX 1650 ($1199 MSRP).
It’s Just So Nreal at AWE 2019

It’s Just So Nreal at AWE 2019

As soon as the Expo floor was opened at the Convention Center on Day One at this year’s 2019 AWE conference in Santa Clara, much of the crowd gathered in the congested nreal booth at the main entrance of the hall.  With great anticipation, hoards were checking out the various AR demos on display, as well as queuing up in long lines getting ready to ask questions regarding the release of the upcoming SDK developer kit.

Six nreal glasses were on display surrounding the booth and demonstrated non-stop and around the clock with impressive mixed reality and even trailers of movies, such as the latest installment of “Mission Impossible”.  There were longer demos that required longer wait times, but it was truly worth it, as the demos showcased an impressive demo reel of 3D AR experiences.  

nreal, not to be confused with the elite graphics game engine, “Unreal”, though like “Unreal”, this company seems to put its priority on delivering high quality and immersive visuals in the Mixed Reality landscape that are quite “eye popping”, as well.

Indeed, nreal is one of the newest and exciting consumer product companies to emerge recently.  They were this year’s recipient at CES 2019 for “Best Startup” company by Engadget, and have been actively developing ready-to-wear mixed reality devices since 2017.  In addition to attending the CES show in Las Vegas early this year, they also made an appearance at the GDC (Games Developer’s Conference) in San Francisco in March.

At the Augmented World Expo in Santa Clara last Thursday, they announced that they will be shipping the nreal Light Consumer Kit ($1199), which sports a 1080p resolution, 52-degree field of view smart glasses and a 3DoF controller and computing unit.  In addition they will also be shipping the smart glasses without the controller and computing unit for $499, which can also be used in conjunction with any smartphone using the Snapdragon 855.

To achieve its relatively low price, the nreal Light Consumer Kit requires consumers to use Android devices that are powered by the Snapdragon 855 chip by Qualcomm, who nreal is also partnering with.  Phones such as the Samsung Galaxy S10 series, Sony Xperia 1, LG G8, and the Lenovo Z5 Pro GT all contain the 855 processor and are fully compatible with the nreal Light.

Weighing at a light three ounces, these comfortable MR glasses sport an industry-leading wide-screen vivid display with a stunning 1080p HD resolution, bypassing the visual quality of the Microsoft’s Hololens and MagicLeap. Combined with its SLAM-based environment-understanding AI algorithms, nreal offers a truly immersive MR experience for their flagship product.

“We’re excited to finally make nreal Light available to consumers, which at just $499 has dramatically lowered the barrier to adoption and introduces a new category for mixed reality devices that are finally within the reach of an average consumer,” said Chi Xu, CEO and founder of nreal, in a statement.

The cost makes this truly affordable for this type of technology. 

Based in Beijing, this company  just seemed to just come out of nowhere and has a good chance to become a major player in the wearable A/R smart glasses market industry in the coming years.  Looking forward to seeing how they advance the industry.

A Wide Array of Innovative Products at SF PEPCOM Show

A Wide Array of Innovative Products at SF PEPCOM Show

Pepcom’s “Digital Experience just had their show late last month at San Francisco’s Metreon City View, where a wide array of technology companies exhibited their latest innovative consumer products to the members of the press.  The demo showcase was a much more intimate affair compared to previous shows.  The usual categories ranging from computers, connected home, and personal health were there, as were some unusual products like mine detectors, hacking games and digital license plates. 

As a journalist who eagerly looks forward to this event every year, but at the same time is beset with miserable seasonal allergies, it can be quite challenging to have enough energy for me to even get to the venue.  Around this time, I have a sniffling, runny nose along with a cough that I can’t ever seem to get rid of.  Unfortunately, this year was my worse bout with allergies ever and wasn’t even sure if I was suffering from just allergies, a cold, or a combination of the two.  To top it off, I had a sinus infection, as well.

Luckily I stumbled upon the Tivic Health booth where they were demonstrating their bioelectronic device called the “ClearUp Sinus Pain Relief”.  Since I was still suffering from allergies and a sinus infection, I couldn’t think of a better candidate than myself to try it out.  Using non-evasive microcurrent waveforms, the procedure just took five minutes of gliding the product around the nose, top of my cheek and above the eyes, the product vibrates certain treatment points on my face.

After the treatment nearly a month later, it seems my allergies were minor and nearly non-existent. I’ve never breathed freely in the month of May and June in over a decade.  It’s been a big relief for me, since I usually am coughing in the middle of the night for several weeks at a time and not getting any sleep.  Perhaps it was a combination of the antibiotics and the treatment, but I can swear this gizmo seemed to work pretty well for me, even by trying it once.  I really may just want to buy one of these for my well being, as it just got its launch on Indiegogo this month.

In terms of latest and greatest in innovation in the Entertainment arena, one of the best products for movies, music and gaming comes from a company mainly known for gaming; HyperX.  They developed an amazing gaming 3D 7.1 surround headset, powered by Audeze 100mm Planar Magnetic Drivers, that can rival audiophile headsets.  Not only do you get the best in gaming effects, but the best in movie sound effects, as well as a pure live sound in music that tracks your head, using Waves Technology, in a 360 degree environment.  This is an item that brings out the best in sound effects for anything you listen to.  I couldn’t take the headset off as I was impressed with the technology of this gadget.  This headset will be released in Q3.

Kingston Technology added a new product in their microSD line with another innovative product that will tailor to the needs of security cameras, including home surveillance and dash cams.  The Kingston MicroSD High Endurance series (32GB, 64GB, 128GB) will stand through the most extreme conditions as it can continuously record 20,000 hours of 1080p video on a 128GB card on security cameras and dash cams.  That’s about 2 years and 3 months of non-stop recording.  No need to worry about the housing of the card, as it will protect no matter how cold or hot the temperature becomes or no matter how blistery or wet it becomes.

We all heard of Miracle-Gro plant food that we feed our plants with.  Now they have come out with an innovative hydroponic growing system called the Miracle-Gro Twelve Indoor Growing System., which was also designed to be stackable, if more plants are needed.  This would be useful for people who have a need for herbs all year around, such as basil and mint or vegetables, such as lettuce and kale.  Now no need to worry about whether or not the herbs are in season ever again.  No watering systems are needed; just electricity and some space indoors.  Via Bluetooth, you can control watering, feeding and the lights from your smartphone’s app.  Notifications may warn you when you are low in water or if the water pump is stalled.  Seems like anyone can now be a Tom Thumb if they have a smart-phone, but don’t forget to give it some Miracle-Gro nutrient food.

There is a new resurgence in searching for precious metals these days.  Like the 49’ers  in California back in the 1800’s searching for gold, today’s technology has improved with the combination of a smartphone app as it can detect what metals are underneath the surface ground.  Miners and adventurers alike are now buying metal detectors in droves, making Minelab the global leader in metal detection technology in Gold mining.

Offering two different metal detectors, the “Go Find” series, which makes an affordable and fun activity for the entire family, just like how mushroom hunting can be, and the “Equinox” series, for the die hard user with a multitude of options who knows exactly what type of metal they are searching for.  Designed more for the archaeologist or mine squad experts.

The Reviver Company has come out with an industry first: a digital licence plate.  They have been working very closely with state regulatory agencies in collaboration with the DMV.  They have been fully approved by California and Arizona with Texas and Florida not far behind as they have already passed legislation with more states to follow.

Of course, the real question is do we really need a connected licence plate?  It may sound funny, but it is simply an advancement of the “smart-car-connected car” going full fledge into the smart cities infrastructure world that we will be all apart of .

It will help benefit consumers, businesses and state agencies —from automated vehicle renewals, to parking and tolling, to safety and security.  Since the plates are essentially built-in hardware that is capable of updating via software, it will make it much more fun for the registered vehicle user to be able to customize their plates and adding their personal messaging, such as “I’d rather be running…for president”.

Personally, I wouldn’t mind having one saying, “I’d rather be at Pepcom”.

Welcome to Omniverse – One Shared Unified World for Filmmakers

Welcome to Omniverse – One Shared Unified World for Filmmakers

At the GTC 2019 Keynote conference in San Jose this month, Nvidia’s CEO and founder Jensen Huang announced Omniverse, an open collaboration platform to simplify studio workflows for real-time graphics.

This has been in the works for nearly 25 years with the company, who have been long trying to make this happen throughout the years, worked closely with Pixar Animation Studios.  With Omniverse, the production pipeline in producing a full featured animated film now has become much simpler and more efficient in the process, as well as being a big money saver for the Hollywood animation studios.

Huang explained, “If you take a look at a major film and it cost something like $300M to 350M to produce that film and the vast majority of it is post production which is otherwise known as rendering and it might take something along the lines of that year and a half a year to year and a half.”

“If you could even save one month on what is otherwise a one year long project, the amount of money you could possibly say is in the millions and so this is one of the reasons why this industry is such in a hurry to find ways to accelerate the rendering process and to accelerate the production process.”

Making animated films has always been labor intensive throughout the complete complex rendering pipeline; from the beginning of its concept, modeling, texturing, rigging, animation, lighting and finally, the rendering process itself.

“You have to render it make it look totally perfect…and then once you create the character, you have to composite a whole bunch of other characters in the scene and all the environments and all the special effects…are done in physics simulation it is so so complicated.”  Huang continued, “…a few shots may be assigned to a studio, a few shots would be assigned to another studio… as a result, multiple studios in multiple sites are all working on a movie at the same time.”

Omniverse includes portals — two-way tunnels — that maintain live connections between industry-standard applications such as Autodesk Maya, Adobe Photoshop and Epic Games’ Unreal Engine.

This new open collaboration platform streamlines 2D and 3D product pipelines across industries. Omniverse is built around the latest industry standards for design collaboration.

It supports Pixar’s Universal Scene Description technology for exchanging information about modeling, shading, animation, lighting, visual effects and rendering across multiple applications. It also supports NVIDIA’s Material Definition Language, which allows artists to exchange information about surface materials across multiple tools.

In addition to Pixar, there are presently more than 200 animation film studios around the world but you can now work with any film studio no matter which continent they are located in.

Astonishingly, graphic artists and designers will be able to view updates made in real time, as though they are in the same room sitting next to each other through NVIDIA’s Omniverse Viewer, which gives users a live look at work being done in a wide variety of tools.  No matter where the filmmakers or studios are, even if they are working with on remote laptops, Omniverse connects and unifies all the designers together from anywhere making it one identifiable project, instead of hundreds of small projects that studios have been so accustomed to throughout the years.

To top it off, the Omniverse Viewer delivers the highest quality photorealistic images in real time by taking advantage of rasterization as well as support for NVIDIA RTX RT Cores, CUDA cores and Tensor Core-enabled AI.

“With Omniverse, NVIDIA has created a product artists will be eager to put to work,” said Guido Quaroni, vice president of Software at Pixar. “When we open sourced USD, our goal was to make it easier to combine complex characters and environments into a single scene. Omniverse raises the bar, leveraging USD to enable scalable real-time collaborative workflows across some of the industry’s major software packages.”

With Omniverse, artists can see live updates made by other artists working in different applications. They can also see changes reflected in multiple tools at the same time.

As a result, artists now have the flexibility to use the best tool for the task at hand.

For example an artist using Maya with a portal to Omniverse can collaborate with another artist using UE4 and both will see live updates of each others’ changes in their application.

Whether it’s Epic Games, Adobe or Autodesk, or any other Pixar collaborator, they are all encouraged by the new platform, as it allows artists to collaborate regardless of the tool they use and without the need for time-consuming conversions.

“We love the idea of connecting tools from all vendors to enable collaborative workflows,” said Tim Sweeney, CEO of Epic Games. “We adopted USD and MDL to streamline workflows where assets originate from many different applications, so it’s great to see NVIDIA extend that ecosystem to enable live connections with simultaneous updates.”

“Omniverse is an exciting concept that will enable artists around the world to collaborate on digital content creation,” said Sebastien Deguy, vice president of 3D and Immersive at Adobe. “We look forward to seeing its development and evolution.”

“We’re thrilled to explore the potential of NVIDIA Omniverse to give our customers access to immersive, interactive and collaborative experiences across industries,” said Amy Bunszel, senior vice president of Design and Creation Products at Autodesk. “We share their vision of better world modeling and simulation. By combining USD and RTX, Omniverse promises to accelerate the future of design and make.”

Huang professed at the Keynote address, “I can’t wait to see the first major motion movie made by Pixar, rendered completely on RTX”.  With Omniverse, it should be even more productive.

“To infinity and beyond!”

Here is a video demonstrating Omniverse at the Keynote, with CEO Jensen Huang.