It’s 6pm on a Friday night in the East Bay at the historic landmark Orinda Theater, just 15 miles east of San Francisco. With its impressive luminous flashing neon lights on its marquee displaying a spectacular view to those who pass along Highway 24 at night, it gives pride and joy to the citizens of Orinda to have its city name in glittering lights, as not many intimate cities in the Bay Area can claim.
Outside, underneath the retro ceiling before the entrance doors of the theater, newly installed neon lights bounce off eye-popping colors onto the reflective glass cases that display the movie posters of Hollywood’s latest offerings; “Emma” “Onward”, and “Call of the Wild”. Cars full of movie going customers are coming from all different directions from the East Bay while the percolating sounds of the popcorn machine make noise non-stop in the lobby at the concession stand getting ready for the crowds.
You would think this would be a typical Friday movie night for this majestic theater, but it is quite the contrary. No movies are playing at any of its three auditoriums. Nor are there any customers inside the lobby that are normally filled with crowds waiting in line at the concession stand or hanging out at Cine Cuvée, mingling in groups at its attached wine bar.
MOVIE NIGHT IN
Tonight’s event is called “Movie Night In”, an ingenious promotion posted on social media from the theater’s Facebook page, where for a mere $20, customers can get a large bag of fresh popcorn, a box of “official” movie theater red vines, and either a bottle of quality wine or four beers that are normally sold at the theater and wine bar. Best of all, customers need only drive up to the curb where theater owner, Derek Zemrak, would personally deliver their orders straight to their car, just like a the old carhop waiters did in the the 60’s. The promotion is in response to the “shelter in place” order by the county that forced all movie theaters to close its doors in mid-March around the country due to the COVID-19, more commonly known as corona-virus.
Of course, with the “Movie Night In” promotion, customers still needed to provide their own entertainment at home. Despite this, it seems just bringing a few goodies from the local movie theater can certainly make the evening more enjoyable, even if the participants are just stationed in front of the TV right in their own living room on a La-Z-Boy sofa or recliner.
Unfortunately, with the building’s high astronomical rent and utilities due each month, Zemrak was forced to close the theater and lay off his entire staff.” At least they can get unemployment…you can’t make money on zero revenue”, Zemrak noted.
Though “Movie Night In” generates a very small fraction of income, it has now become a regular Friday night ritual for some of the patrons. Some customers have gotten used to the idea. Still every little bit helps. “Not too many people realize how expensive it is to operate and rent a movie theater. People see the movie theater and don’t even think anything about how expensive it is to operate”, Zemrak said.
“We just need to sell a thousand $25 gift cards and we’ll be fine”.
The majestic Orinda Theater’s landmark neon lights.
TO STREAM OR NOT TO STREAM– THAT IS THE QUESTION
Ironically, the movies that had to immediately cease playing at the theater at the time of the “shelter in place” order came into effect are now streaming on VOD (video on demand). While not all of the theaters were forced to shutdown in the country before the federal government stepped in at the time, NBC Universal announced that its own movie studio Universal Pictures and specialty label Focus Features would be releasing their films in theaters and on-demand simultaneously. This was the path taken by the studios to help salvage their box office gross for their current lineup of their theatrical releases if all theaters were forced to close, which it did.
Instead of watching “Emma”, “Onward”, and “Call of the Wild” in movie theaters, moviegoers can now only watch them only on VOD . It seems as streaming services, such as Disney Plus, VUDU and Amazon Prime, overnight has made the “home movie going experience” much more exclusive to the audience as they “shelter in place”.
In addition, NBC Universal is planning to launch a brand new upcoming streaming service called Peacock in mid July. This will make it much easier for Universal to release theatrical movies and stream it at the same time, if they ever decide to. They could completely eliminate or reduce the “theatrical window”, which is typically 72 to 76 days for most movies before it reaches home video or VOD. Nonetheless, the ease of home viewing could continue to be destructive for movie theaters, big or small, struggling to stay afloat in an age of shrinking theatrical window dates, let alone the dreaded, coronavirus. If movie studios decide to follow Universal’s suit, then all movie theaters will be in peril; the movie theater chains, like AMC and Cinemark, as well as the small independent theaters, like the Orinda.
“If you look at the business model that’s the way to go… there’s no question, go streaming…but it’s not the right thing to do to movie theaters”, Zemrak explains. “I would have never expected Universal to be the first studio to do that”.
“If Disney, Universal and Paramount decide to go streaming at the same time… the general population are going to stay home”, Zemrak said.
“The chain theaters are in more jeopardy than independent theaters because independent theaters show art films, foreign films – stuff that you can’t see…so if Disney decides to go streaming the same day the theatrical release is..”, Zemrak continued, “….you have a better shot with the independent and foreign films than the blockbusters.”
“It’s going to be really interesting in the next three months to see really what happens when the theaters reopen – how studios are going to say we’re going on streaming – if that’s the case corporate theaters like AMC and Cinemark – they’re screwed, whereas we can we can survive because we have art films.”
As an independent movie theater owner at the Orinda, Zemrak is also responsible for its film programming, as well as musical and special events. With so many movie theater chains around the area, he prefers to concentrate not so much on obtaining big Hollywood blockbusters for the theater, but the non-mainstream gems that mature audiences will resonate with. One such film was “Parasite”, which was one of Zemrak’s prime choices that he selected to play at the theater immediately after it had won the Golden Globe for Best Foreign Film in early January and before the Oscar nominations were announced. At that time, it was not a wide release film and played a record run for 12 straight weeks at the theater and turned into an unexpected blockbuster due to the Oscar buzz and year-end awards it received, including winning “Best Picture” at the Academy Awards, the first foreign film to ever accomplish this, which Zemrak rightly predicted after the nominations were even announced and even putting his reputation on live radio.
Just like there is an audience for seeing films on the big screen, there is also an avid audience for watching movies at home. Unfortunately, the more streaming movie studios do, it becomes more and more destructive for movie theaters. It becomes a balancing act when it comes to satisfying both the studios and theaters.
“I’ve been talking to all of the independent film distributors because they’re doing things with movie theaters, to say “stream your things online and we’ll give you 40% of the take!”, Zemrak added. “That sounds good but here you have a brick and mortar building and the sub studios are saying we’ll give you money to go streaming. It’s opposite of what your base product is…but if all the major studios are going to go online and stream…movie theaters are dead.”
GENERATION GAP – BABY BOOMERS VS GEN X & Y
Zemrak also noted another major obstacle for movie theaters: the generation gap between the older and younger audiences. Whereas baby boomers want the big screen experience, the younger “i-phone mp3” generation of movie goers are content to watch the latest movies on their mobile device and be done with it. It’s about instant gratification.
“So it’s like you have this crossroad of people… this complete divide of people who say I’m passionate about supporting a theater”, Zemrak continues. “If I’m passionate about supporting a theater, I’m going to support an independent theater. I’m not gonna go the Regal, the IMAX or the Luxe. I’m going to go to an independent theater because that’s what I remember. I remember going to these movie theaters that are special whereas the younger generation have no connection whatsoever to a movie theater.”
“It’s not about the Cinemark with the recliners and the comfort of the room, it’s what I want to reminisce about when I used to go to the movie theater. It was something special – like the Roxy, the Castro, the Orinda Theater. I can go and feel something from my past and go to see a movie. That’s what it’s about…but the other generations – the Generation X and the Generation Z (millennials). – they’re not going to go to the movies. They watch it on their tablets, on their iPhones, and watch it at home.”
HOPE AFTER POST CORONAVIRUS
As “Movie Night In” comes to a close for the evening, Zemrak was pleasantly surprised at the number of incoming online orders for movie gift cards. In these difficult times for small businesses, there is still a glimmer of hope and encouragement from local supporters who actually care, but unfortunately, COVID-19 will still lead the economy into a recession for the majority of businesses, at least in the short term.
Once the pandemic is over however, theater owners will have a difficult time to entice moviegoers to return, especially with the older crowd who are highly susceptible to the COVID-19 virus. Perhaps, the social distancing of six feet from another may still need to be enforced for awhile and the addition of a Hazmat suit until we discover a new vaccine for COVID-19 and will become the new norm. If this were the case, Zemrak believes it would completely eliminate the need for reserved seating, but given the alternative, I believe people will strongly prefer being six feet apart than being six feet under.
Regardless of the outcome, there are lots of moviegoers who absolutely can’t wait to leave their homes and rush into movie theaters. They want the option of being able to dream and escape to the movies when needed. If they can’t do that, it might as well be the end of Western Civilization, as we know it.
However, it’s the major Hollywood studios, like Disney, that would really like to see the dreaded COVID-19 to come to an end immediately. Disney’s lineup for 2020, like most movie studios, has a string of global blockbusters for the entire year and has recently announced an upcoming June 6th release date with “Mulan” which was originally postponed from March due to the pandemic. With the newly revised June 6th release date and the ever increasing number of COVID-19 cases around the world, it may seem overly optimistic by the studio…but when you wish upon a star – your dreams come true.
If anyone knows how to put people back into movie theaters, it’s magical world of Disney.
Chairman and Chief Executive Officer of General Motors, Mary T. Barra, gave a keynote onstage at the Moscone Center in San Francisco at the 2020 RSA Conference addressing the future of GM’s autonomous vehicles, as well as the company’s ongoing cybersecurity challenges they will face within the rapidly growing autonomous technology.
When automobiles were produced on mass scale over a hundred years ago, Barra explained, they had re-shaped our physical environment and gave us freedom. If you were around during the bleak thirties growing up during the Great Depression or living in the Dust Bowl, you probably wouldn’t have thought that this could be possible.
However, over the years, the automobile has also given us unintended consequences, as well: crashes, pollution, and too many hours of our lives driving our cars. One stat that really stands out is that according to the World Health Organization, more than 1.3 million people die each year in traffic accidents across the globe, and according to the NHTSA – National Highway Traffic Safety Administration, 94 percent of crashes are caused by human error.
“Advanced technologies such as all-electric autonomous vehicles are poised to alleviate these challenges. More importantly, in contrast with today’s data age, autonomous vehicle’s (AV’s) will continue to improve people’s lives.”, Barra remarked.
As cybersecurity becomes ever so important with each and every new device, perhaps its biggest challenge is to defend cyber attacks against autonomous vehicles since people’s physical lives will continually be at stake. We’re not just talking about the typical hacker trying to take total control of your computer at home, such as in ransomware, but a more of a terrorist hacker that not only will be compromising your data from your vehicle, but also possibly endangering all the passengers in your vehicle.
“There are virtually no industries today that are not vulnerable to cyber-attacks and the auto industry is no exception. We are bringing to market technologies and features that are radically changing what vehicles can do for people and to improve their lives. At the same time customers are bringing more devices into the vehicle and expecting seamless integration.Part of our job is to ensure that our customers and their data are always safe secure and private. Privacy is an extension of security that we fiercely protect.”
Barra mentioned AUTO-ISAC, (Information Sharing and Analysis Center), which provides automakers collectively, including GM, to create and share best practices for the entire industry as opposed to individual automakers defending themselves alone. The industry acts as a united front to collaborate and share best practices rather than invest cybersecurity as competitive advantage for each automaker.
“Collectively, we incorporate strong security measures into every phase of the vehicle development process and is this group knows all too well the threat landscape is continually evolving with sophisticated attacks specifically designed to circumvent even the most robust defense systems. Our enterprise defense strategy has to be integrated and multilayered because when a cyber criminal only needs to be affected once, we must get it right 100% of the time.”
ZERO CRASHES, ZERO EMISSIONS AND ZERO CONGESTION
By 2039, General Motors’ vision is to create a world with zero crashes, to save lives; zero emissions, so future generations can inherit a healthier planet; and zero congestion, so customers get back a precious commodity—time. Technology is a key enabler to achieving this vision by developing connected, electrified and autonomous vehicles that will help us get there.
“It’s not a pipe dream. We know it’s achievable.”…for our customers it means providing the safest product and the strongest cybersecurity possible will also giving them greater convenience better accessibility and all while doing it at it affordable cost.”
“Technology is a key enabler to achieving this vision by developing connected, electrified and autonomous vehicles that will help us get there….before consumers invest their trust in us, they want to be assured that AV’s will operate safely and securely every time without being hacked by outside forces.”
“We have nearly 500 men and women including penetration engineers, cryptologists, mathematicians, data analysts, program managers and true hackers. We’re developing in depth defense modern touring in detection and incident response capabilities that we continually test, rework and refine”.
A critical cyber breach involving any one AV car company will be an incident that affects everyone in this space. It could severely undermine the consumer confidence in this type of mobility and even delay the industry’s ability to share these benefits with customers and society.
Cruise car in Hayes Valley, San Francisco. Photo courtesy of Cruise.
CRUISING ALONG
GM acquired Cruise in 2016, a self-driving car company headquartered in San Francisco, where they have been test driving through one of the most challenging cities to drive autonomously. Since their acquisition, GM has allowed them to remain responsible for both technology and commercialization, giving Cruise independence in order to avoid the pitfalls common when technology startup is acquired by a big corporation.
In addition, GM re-engineered their vehicle development process to include cyber security from the earliest stages of vehicle design with multiple layers of protection to defend the vehicle and its systems. GM will also introduce the first vehicle models with our new vehicle intelligent platform (VIP) this year, which supports new EV technologies, active safety systems, over the air updates, 5G networks and enhanced cyber security protections.
Barra acknowledged the critical need for cybersecurity jobs that would need to jump from 1.8 million to 4 million by 2022, and emphasized that women and minorities continue to be severely under represented in the engineering fields.
With GM’s outreach, they have encouraged nearly 300,000 young students and teachers across the US, to pursue such rewarding careers. Two years ago, working with the Society of Automotive Engineers, GM introduced a new interactive student cybersecurity challenge and curriculum teaching them how digital information is transferred and protected in their every day lives as well with opportunities in STEM careers in mobility.
This is why it’s important for the automotive industry to work together to secure a strong enterprise-wide cybersecurity posture and why STEM education and careers will be even more critical in the coming years.
“If we want to cultivate young people to be part of our future we need to invest in theirs.”, Barra explained, as she came to a close with her keynote.
“It’s a crucial time for the auto industry but it’s also an incredibly exciting time.”
Just like a futuristic vision of the 1939 World’s Fair, it will be a fascinating ride for all of us to see how the AV revolution will unfold.
Just when you thought it was safe to go back in the water, a new wave of amazing generation of TV’s have been washed ashore in Las Vegas at the CES 2020 (Consumer Electronics Show) from the biggest global TV manufacturers. Despite the fact that the majority of consumers still don’t own a 4K UHD-TV set, TV manufacturers rolled out their 8K TV’s at CES 2020. LG Electronics, Samsung Electronics, Sony, and even TLC had their 8K sets featured prominently on display at their booths and press conferences.
Improvements in TV display technology over the past several years have been rapidly accelerating as fast as never before. It was only five years ago when 4K UHD-TV’s first became available to consumers. After being accustomed to watching standard HDTV’s over the years and that fact that there was hardly any 4K content to play or stream, the mass majority of the public was reluctant to adopt to it initially.
Now more than a third of all households who own a HDTV have a 4K HDTV with the number expected to jump to 50% this year. Initially thought of as a niche market, 4K UHD-TV’s have finally been embraced by the mainstream and is expected soon to be the new future-proof TV standard.
Walking through the floors at CES, it doesn’t take much of a genius to realize that the next generation of TV’s that only used to be only envisioned in futuristic science fiction movies are just stunning, gorgeous, and jaw-dropping technical marvels to gaze at.
What’s truly amazing is that the manufacturers all use different display technology ranging from MicroLED, Mini-LED, QLED, and OLED. With the latest breakthroughs in display technology demonstrated at CES 2020, the TV’s of the future were what dreams are made of that were made into reality.
However, dreams like this don’t come cheap, but if you have at least a spare $60,000 to a few hundred thousand dollars to spend, here is your dream come true.
LG ELECTRONICS – ROLLIN’ ROLLIN’ ROLLIN
Two years ago at CES, LG Electronics, the pioneer of OLED-TV introduced a prototype of the OLED W, (The “W” stands for “Wallpaper”). It was truly an amazing and ground breaking revolutionary technology that was able to keep the pure picture quality of OLED technology with the darkest blacks and brightest whites within its micro thin bezel frame just 2.57mm thick.
LG Electronics expanded their OLED R line, which was briefly introduced last year at CES 2019. (The “R” stands for “Rollable”). Think of these as a portable “UHD-TV in a box” in which the screen rolls up from a long rectangular cabinet that also serves as it’s own soundbar. When in use, the display rolls up through motorization and rolls back down when not in use. It’s like an all-in one projector and screen all rolled into one.
This year, they have created yet another revolutionary product which may even disrupt the need for movie projectors and movie screens in the future, just like how digital cameras eliminated the need for film cameras.
The latest version of the new LG OLED R line prototypes were shown, which is the exact reversal of the first model. Rather than being put on a flat surface, like a table, the cabinet/soundbar could be mounted upside down from the top of the ceiling like a mounted movie screen. If you want to watch, with a press of a button, the screen will roll down from the ceiling and roll back up when you are done. Even with this compact feature, you still get the best OLED quality with absolutely no loss in picture quality.
Luckily for consumers, they should be available this year. However, the price isn’t going to be cheap. Rumors are that the TV will be starting at $60,000.00.
Samsung shows off it’s 292″ inch “Wall-TV” at CES 2020 in Las Vegas. Thanks to modular technology, you can make it as big as you want. Size does not matter. Photo by Marcus Siu.
THE 292″ WALL TV BY SAMSUNG
For those who want to buy a TV and make it a permanent fixture in their living space, you can buy “The Wall” TV by Samsung. Available in sizes from 75 inches up to 292 inches, it’s the biggest TV display you can buy today, and the only set on the market to offer. There are two versions of the wall; one at 146″ and the other at 292″.
Samsung’s microLED technology, which uses super-fine LEDs instead of OLED or traditional LED delivers many of the benefits you’ll find in OLED, including perfect blacks and eye-popping colors, but the set also boasts 1,600 nits of brightness, which is brighter than today’s OLED sets. More importantly, unlike OLED, MicroLED promises zero burn-in issues.
ALL N ALL IT’S JUST ANOTHER BRICK IN THE WALL...
The 146-inch size might seem random, but it’s actually just tall enough to be able to cover most home walls from the floor to the ceiling. Because The Wall is made up of borderless tiles, the modular design allows additional tiles to be added, making this even-bigger version of The Wall possible. Of course, if you live in a castle, you can double or triple that measurement, or just make it custom made. Size does not matter…if you have a deep wallet.
Just like Lego blocks can be built on each other, Samsung has the capability of building it’s displays on top of each other without any bezels showing. No borders or boundaries; just pure continuous gorgeous displays. Looking up close, I did not see any irregularities and the image looked seamless. In fact, it can blend into your living space, such as a white wall display that looks like a white wall when not in use.
When not in use, even though it wasn’t designed to turn off, “The Wall”, can blend in as part of your living space. You can make it part of the wall or you can change it into artwork or even a masterpiece painting by a world renowned painter, such as Renoir. The main point is that it doesn’t look like one massive giant TV that is showing up as an eyesore that domesticated wives are accustomed to with home theater type husbands. The wife will be much happier for it.
However, Samsung hasn’t put a price tag on this, but considering the 98″ Class Q900 QLED Smart 8K UHD TV is tagged at $59,999.99, you will probably need to take out a second mortage on your home for the 292″ model, if you have to own one.
SONY
Always thought of as the pioneering innovator of TV’s, Sony Electronics had surprised everyone at this years CES press conference by literally changing gears and announcing they are going into the electric car business by introducing their Vision S electric car prototype.
Surprisingly there was hardly any news concerning the TV side of Sony’s business except that they would be selling smaller sized OLED TV’s as little as 48″, which there is a definite need for in the marketplace. This is good news for consumers as OLED prices have come down to earth in price, thanks to the mass adoption demand for them, as well as the growing competition with LG and other brands from China who have announced they are selling in the US in the new year. Vizio plans to come out with their first OLED TV, as well as an OLED line from Phillips, Konka and Skyworth.
In the meantime at their booth, Sony displayed their latest flagship X1 Master Series, featuring the 8K Sony 98″ X1 which has already been selling at retailers listing for a mere $70,000.00. They also had the smaller 85″ line on display which retails at a more reasonable $13,000.00.
Obviously, very few of us can afford this new technology right now, but the real point here is that we have reached this point in technology and that it’s here with us to stay.
Who knows?
One day when they figure out how to mass produce these MicroLED TV’s, we all may be able to afford a Wall-TV in our home without having to take out a second mortgage.
After months of teasing about their foldable phone in conjunction with last year’s MCW (Mobile Congress World) show in March, Samsung unveiled their new revolutionary “Infinity Flex” at their keynote address in San Francisco the following November at the Samsung Developer’s Conference – SDC2018.
Continuously accomplishing evolutionary improvements year after year and creating new industry standards with each smartphone release, Samsung have simply outdid themselves by re-imagining the design of the smartphone of tomorrow, thinking way outside the box of that could only have been imagined in science fiction movies.
“We’ve been living in a world where the size of your screen can only be as large as the device itself,” remarked Justin Denizen, Samsung’s SVP of Mobile Product Marketing at the Opening Keynote at SDC2018 in San Francisco.
“The Infinity Flex Display is the foundation for the smartphone of tomorrow…Infinity Flex represents the biggest leap forward in mobile display technology in the last decade…together with one UI, it lays the foundation for a new platform.”
After announcing that the “Infinity Flex” would be in production in April 2019, there were some initial production hiccups after the company had sent devices to various outlets for review. Many reviewers were reporting that their phones were breaking down in just a few days, but one of the main reasons was that some reviewers peeled off the screen protector thinking it was supposed to be removed, when it actually was one of the innovative layered components that protected the device that should not have been removed.
Even with a warning on the instructions not to peel the layer off, many reviewers did not read the literature in the box. However, since reviewers are a microcosm of consumers, Samsung needed to redesign and extended the layer so it would make it a permanent part of the phone.
In regards to the other issues, Samsung made additional quality improvements and refined the design further nearly six months later, addressing those initial issues that have disappeared.
BEFORE PHOTO: The Samsung Galaxy Flex is a smartphone. Photo by Marcus Siu.
Pioneering innovation in mobile display technology has been a main force why Samsung has been the favorite among Android smartphone users over the years as they continue to make things even better than you would think would be impossible to improve on for the consumer. Ten years ago, Samsung introduced Super AMOLED smartphones in 2010 and continued to improve the technology today to Quad HD Super AMOLED, used in the bezel-less Galaxy Edge. Now that they are in the Infinity Flex age, they continue advancing and have created a new form factor of foldable smartphones.
AFTER PHOTO: The Samsung Galaxy Flex is a tablet. Photo by Marcus Siu.
The Infinity Flex Display, and the phone itself has a tablet-sized screen that can be folded up to fit into a pocket. When folded, the view-able screen measures 4.6 inches. When unfolded, the device has a 7.3-inch display, about the size of a tablet screen.
It’s difficult to fathom how this could be entirely possible given the physical and its dimensional characteristics. How is this possible to bend and fold a smart-phone as though it was a leather wallet that you can put in your back pocket?
Samsung basically re-imagined the way smartphones are made . They substituted the protective cover glass and replacing it with a composite polymer that is flexible and tough yet durable. They also came up with a unique adhesive that improves the elasticity of the component layers (cover window (PI), shock-absorbent film, ultra thin polarizer, flexible layer and backplane). Finally, they invented a new polarizer, reducing the thickness by 45%. All these factors would reduce the thickness of the phone in order for it to be folded and unfolded repeatedly hundreds of thousands of times, creating a new form factor, opening a new dimension with the Infinity Display technology.
As a side note, the Opening Keynote at SDC2019 also teased a new unnamed concept design of that of a traditional flip phone, much like those styles of Nokia and Motorola used in the early days of cell phones. The “clam-shell” foldable phone allows the device to fold width wise instead of lengthwise.
With the creation of the Samsung Fold phone, there will be endless possibilities to this newly created form factor which will continuously flourish and develop into a new era.
After purchasing a brand new TV or laptop, how many consumers
out there do you think actually go through the trouble to calibrate and
fine-tune the colors of their display to get the finest picture possible?
Probably not many.
The majority of users don’t even think about adjusting the
display settings on their monitors or laptops, and just leave the factory
default settings alone. It never crosses their minds that they
actually need to adjust and balance the settings if they want a better picture
with better contrast or crisper and brighter colors. The fact is, most of
the companies simply do not calibrate their displays they package.
THX, known for the certification of movie auditoriums, as
well as home theaters, car audio systems, and gaming consoles has just recently
branched out to include personal mobile devices. The latest lineup
of THX certified EVOO devices were on display at the Pepcom show in San
Francisco, which come pre-calibrated and tuned by THX engineers, who spend
countless hours, guaranteeing the consumer get the best in sound and picture
possible right out of the box.
This is a big win for the consumer.
However, the really impressive news is that the EVOO gaming
laptops will feature multi-dimensional sound utilizing “spatial audio”, where
the sound not only surrounds you not only from the front, rear and sides, but
also above and below you…basically a 360 degree field. You can experience
this through the built-in speakers from the laptop or just using
headphones. If you are a gamer or movie watcher, you cannot get
better than this for a total immersive experience from any other mobile
device. If you prefer, you can always set it down to “stereo”.
The THX slogan of “the audience is listening” now can probably come out with a more updated slogan” “the audience is immersing”…
“We are pleased to help bring to market these exceptional new EVOO devices. With the EVOO Gaming laptops, gamers experience spherical multidimensional audio, putting them at the center of the action in video games, movies, streaming video, and music,” said Jason Fiber, senior vice president and general manager, mobile products, THX Ltd. ”Adding to this, our THX engineers worked diligently to calibrate the displays so the devices will offer a quality viewing experience with brighter, clearer colors and vibrant, focused contrast.”
EVOO Gaming Laptops – THX Spatial Audio and Tuned by THX: EVOO, a private-label electronics brand today announced three new Intel-powered EVOO Gaming laptops optimized for dedicated and new gamers. The EVOO gamer will have the option of enjoying THX stereo as well as THX Spatial Audio to experience three-dimensional audio immersion. This means the player may become fully immersed in an authentic game experience that transports them into the computer game environment with true-to-life acoustics that allows them to accurately locate enemies, avoid dangers, and detect threats with the precision and pin-point accuracy of advanced audio positioning. THX Spatial Audio may also help reduce ear and brain fatigue by moving sounds perceptibly farther away from the player in order to encourage mental sharpness enabling longer playtime. Recognizing that great content needs exceptional graphics, the EVOO Gaming laptops also feature displays Tuned by THX, resulting in a compelling and accurate viewing experience. THX engineers spend countless hours testing, tuning and adjusting a myriad of display parameters in order to provide exceptional, crisp display color and images for the best possible video experience from the time it is taken out of the box.
These three performance-series EVOO Gaming laptops, expected to be available in early November, include:
a 17.3-inch full HD screen with an Intel i7 9th gen processor, 16GB/1TB and Nvidia RTX 2060 ($1599 MSRP),
a 15.6-inch full HD screen Intel i7 9th gen processor, 16GB/512GB, and Nvidia GTX 1660ti ($1299 MSRP), and
a 15.6-inch full HD screen with an Intel i7 9th gen processor, 16GB/256GB, and Nvidia GTX 1650 ($1199 MSRP).
