ESA releases essential facts about gamers

ESA releases essential facts about gamers

E3, June 2016 – Every year at E3, the Entertainment Software Association (ESA), that owns and operates the show, issues essential facts about the gaming sector. The ESA conducts business and consumer research, and provides analysis and advocacy on issues like global content protection, intellectual property, technology and e-commerce, is the valuable source for information such as players demographics and games statistics. Below what ESA’s report shows for this year.

Who is playing and what is the players’ demographics?

63% of U.S. households are home to at least one person who plays video games regularly, which is defined as 3 hours or more per week. There are an average of 1.7 gamers in each game-playing U.S. household. 65% of U.S. household own a device that is used to play video games and 48% of U.S. household own a dedicated game console.

According to the ESA the gamer demographics are as followed: the average game player is 35 years old: 27% under 18 years, 29% age is 18-35 years, 18% is 36-49 and 26% is 50 plus. 59% gamers are male and 41% female. The most frequent female game player is on average 44 years old and the average male game player is 35 years old. Women age 18 or older represent a significant greater portion of the game-playing population (31%) than boys age 18 or younger (17%). There is an equal distribution of female video gamers in age. 50% are 35 and under and 50% older than 35. The average number of years gamers have been playing video games is 13.

We know who is playing but who is buying?

The most frequent game purchaser is 38 years old. 60% of them are male and 40% are female. 52% of them feel that video games provide more value for their money that DVDs (23%), music (14%) or going to the movies (10%). Of the most frequent game purchasers: 41% purchase them without having tried them, 31% download the full game off the company’s website and 30% purchase after downloading the trial version or demo. There is no surprise that 95% of gamers who own dedicated game consoles purchase video games for them.

What and how the gamers play?

48% of the most frequent gamers play social games. The top devices the gamers use are PC (56%), dedicated game console (53%), smartphone (36%), wireless devices (31%) and dedicated handheld system (17%). Top three types of video games played on wireless or mobile devices are: puzzle/board game/card game or game show @ 38%; action games @ 6% and strategy games @ 6% as well. The gamers who play multiplayer and online games spend an average of 6.5 hours per week playing with other gamers online, and 4.6 hours per week playing in-person. 51% of gamers play a multiplayer mode at least weekly.

Why gamers play?

53% of gamers feel that video games help them to connect with friends and 42% believe that games help them spend time with family. 75% of gamers believe that playing games provide mental stimulation or education.

Electronic Entertainment Expo (E3) in two weeks

Electronic Entertainment Expo (E3) in two weeks

Just two more weeks until the Electronic Entertainment Expo (E3), the world’s premiere trade show for computer and video games, that is being held at the LA Convention Center. More than 20,000 attendees are expected, many new products and announcements but also for the first time the fans and enthusiasts of the electronic entertainment can be a part of that exciting event. E3 Live will be situated at Downtown Los Angeles’ sports and entertainment district of the city and will be open to the ticketed public.

E3 and E3 Live will be taking place from Tuesday, June 14 till Thursday, June 16. Before the doors open for the show let get a glimpse at the state of the industry.

Games industry is the fastest growing sector of the modern entertainment industry and is part of modern culture. Today game enthusiasts expect a richer, fuller and more involving game experience. Under such demanding clientele, more dynamic and multidirectional developments of games have been created, and the pallets of emotions both in the game and experienced by the player, have been greatly increased. Production studios strive for authenticity and put meticulous attention to detail, bringing players into a new level of realism, which may include 3D technology that changes flat images to three-dimensional images and cinematic quality photo-realistic events. Today’s game has a story line, utilizes state of the art visual graphics and utilizes new, advanced form of interaction with the player. In addition there is also increased proliferation of artists in the games industry, who get to express themselves creatively and individually. The impact of the games on mass culture is unquestionable and its value is growing at a dynamic pace.

The big attraction this year is the realization of the hype created by the Virtual Reality (VR) products.  Not only is VR in a number of new platforms from companies like Oculus, Sony, Samsung, Razer, HTC and others, but the show will feature a full VR ecosystem.  Accessories for controlling the game, walking around and being fully physically immersed in the game, new sensors, games from major publishers and companies as well new experiences from independent developers.

The other major attraction at the show is the availability of accessories and peripherals for the new consoles and high performance PCs released in the past couple of years.  The accessories – charging devices, extension cables, headphones, and controllers, performance accessories such as CPU & memory coolers, and skins /decorative items take a little bit to develop after the platforms are released, as they require the software titles to make their market entry before the user community makes the commitment to adopt the large variety of branded items.

The industry topped $131B USD in sales covering the hardware, software and accessories marketplace.


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