Cosmoprof North America 2018 brought together retailers, distributors, beauty brands and suppliers, from across the globe; 40,000 attendees engaged with over 1,400 exhibitors. Cosmoprof bills itself as the largest B2B beauty event in the Americas. This event is recognized as a premier launching pad for new beauty brands and product innovations, providing new channels for distribution, packaging, and manufacturing solutions.    

Roadway Media captured demos & interviews of companies showcasing their skincare and make-up systems that can be used for day to day professionals who have to appear on camera starting from video conferencing all the way through skin care and makeup for the full time actors and actresses. Kryolan Professional Make-up, which is a mainstay of the theater and movie industry, does an overview of the new makeup products that were developed for HD image capture and new brushes and technology for addressing the needs of the 4K marketplace.

Several independent companies are showing their local ingredients in their products including: O’o Hawaii, Cirem, California Mango, Pili Ani, CO 2 Lift, For Beloved One, Biovene and Nefertitti’s Secrets. These products are from all over the world, and represent basic skin and body management for people who use makeup on a regular basis.