Continuing coverage from Cosmoprof North America Roadway Media captured demos & interviews of companies showcasing the tools, technologies and applications for hair care.  Andis, which has been in business for over 90 years presents their professional grade tools and cordless trimmers, Fromm International reintroduced their line of professional shears, Shear Saver provides a quick demonstration on how to realign and maintain the sharp cutting edge on your shears, Wet Brush showcases professional line of hair styling brushes, Gamma+‘s its hair dryer that uses activated oxygen to address the higher levels of visible detail inherent in 4K and HD broadcast resolution technology. CEO and founder of Saffron Secret which is the first hair care company to include saffron as the primary portion of their products talks about its hair line.

Additionally Bio:Ionic presents professional styling tool line, Groh showcases its hair care products that claim to accelerate hair growth through its patented mushroom-based technology, Clics demoes its computer-controlled and internet enabled color dispenser that allows creation of millions of colors and shades. Biotop Professional from Israel, My:Hair Care from the UK, Avena Beauty, Miracle 9 and Hair Art International discuss their products from care to color and advances in hair treatment.