Interview

The characteristics of Generation Z

The characteristics of Generation Z

February, DEW 2016, Los Angeles – Margaret Czeisler, Chief Strategy Officer from Wildness, was talking about the characteristics of Generation Z. What the content creators and technology innovators need to know about that generation to serve better their needs? What is unique about generation born after Millennials? The age of the group is 21 and less. This is a generation that never has cable tv and they definitely had cut the cord or they are planning to do it. Generation Z lives in the times of fully embracing the social media -...

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Who are the Millennials?

Who are the Millennials?

February, DEW 2016, Los Angeles – Digital Entertainment World is the conference that celebrates the visionary content creators and technology innovators who are creating the engaging products and experiences. But the key to successful outcome is to know the target group and its characteristics.  Naseem Sayani, Vice President of Business Strategy from Huge presented to the audience the latest research on the generation of Millennials. Who are the generation also known as “Generation Y”? How do we understand Millennials today? There...

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Buffet and woodwinds changing with the times

Buffet and woodwinds changing with the times

Buffet, the storied French manufacturer of woodwind musical instruments, including oboes, clarinets, flutes, saxophones and bassoons, refreshed its name and look this year. At the NAMM show, visitors to  their booth had a chance to see a name change as well as a new brand logo for Buffet Crampon USA. This is the first change to their iconic woodwind logo in over 170 years. The company decided to make its new look for the 190th anniversary of Buffet Crampon and 90th anniversary of Julius Keilwerth, the German saxophone manufacturer...

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Kalray shows the products at RSA

Kalray shows the products at RSA

Kalray – a French designer and provider of low-power, high-performance processors – is looking at American market as new opportunity for its growth. The French company was established in 2008 as a spin-off from CAE (Atomic Energy Commission) to create the processors for embedded critical application market. As this market is still strong in 2014 the Board of Kalray appointed the new management of the company and implemented the new more market oriented strategy. Eric Baissus, who founded OpenPlug in 2002, one of the most successful...

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Laura Whitmore about Women’s International Music Network

Laura Whitmore about Women’s International Music Network

January, NAMM 2016 - The Women’s International Music Network was founded in 2012 and it came about in an organic fashion, stated Laura Whitmore, its founder. As a journalist, she interviewed many female musicians and she came across the same stories again and again. One story literally blew her mind. Whitmore heard from a 70-years old female performer. After 50 years playing guitar, she still opens her performance with a killer guitar instrumental just to show right away that she knows what she is doing with her instrument. After f-...

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